China

Under Armour Now Turns Sights On Securing Headline Platform in China

May 19, 2016

The disruptive American sports brand Under Armour is slated to venture into China’s most popular sport with a big money investment in the country’s top-tier basketball league, according…

REPORT: Asian Football Fans Wave A Red Card At Fast Food And Beer Sponsors

May 18, 2016

Football fans in Asia perceive fast food and alcohol brands as a blemish for the beautiful game, even though these companies spend millions to back the sport through sponsorship…

HBO Asia Banks On Landmark China Partnership For Growth In The Region

May 17, 2016

China Movie Channel, the flagship entertainment channel of state broadcaster China Central Television (CCTV) and HBO Asia will collaborate on producing original Chinese language tele movies for China…

Chinese Superhero Moviedom Gets A Boost From The Russo Brothers

May 11, 2016

Buoyed by the blockbuster success of 'Captain America: Civil War' in China, raking in US$95.8 million in the box office for its opening weekend, producers Joe and Anthony…

Man City Exploit State Investment In China With New Partnerships

May 9, 2016

While the tussle for the fourth spot in the EPL has gathered steam recently, Manchester City is catching up with its rival Manchester United by scoring a raft…

K-Drama Heartthrob Turns Captain For Jeju Air

May 4, 2016

Song Joong-ki, the hero in blockbuster Korean soap ‘Descendants of the Sun’, has scored yet another lucrative endorsement deal for his burgeoning coffers.

Paramount Faces a $27.7m Lawsuit In China

April 28, 2016

Paramount Pictures has been hit with a US$27.7m lawsuit in China over a product placement that was allegedly omitted from Transformers: Age of Extinction.

Brands Get Easy On The Ears: Affluent Chinese Are Voracious Music Listeners

April 22, 2016

Chinese marketers have grown to realise music is an effective means of engaging with local consumers, particularly affluent ones, and will be encouraged by a new report from…

BVB Strides Forward Commercially In Thailand, More To Come In China

April 20, 2016

German football giant Borussia Dortmund (BVB), currently second in the Bundesliga, has sealed a hat trick of Thai deals this month, as it continues to flex its commercial…

Chinese Dragons Den Makeover Presents Opportunity for Business Innovation Brands

April 15, 2016

The business-themed reality TV show, “Dragons’ Den”, has been optioned in China by an east-meets-west production house and is destined for airtime on Shenzhen TV.