China

INSIGHT: Women’s Sports Sponsorship Is 1 Billion+ Dollars Behind Parity with Men's Sport In Asia

July 13, 2016

Despite the trailblazing achievements of Asian female athletes on the global stage in recent years, commercial investment in women’s sport remains alarmingly low in Asia, in comparison to…

Challenger Chinese Mobile ZTE Poised To Get Busy In Thailand

July 8, 2016

Chinese brand ZTE is optimistic about tripling its smartphone sales this year in Thailand to 900,000 sets, and becoming one of the top five brands in the category,…

INSIGHT: ASN's Mid-Year Review Forecasts Massive Uplift for Content & Sponsorship in Asia in 2016

July 6, 2016

ASN - the leading source of commercial intelligence for the Content & Sponsorship industry in Asia - has released data that shows an explosion in Non-traditional Media spend…

Chinese Smartphone Maker Vivo Continues Blockbuster Sports Investment

July 4, 2016

Big spending Chinese smartphone maker Vivo has made another significant investment in the Asian sponsorship landscape, by securing an exclusive deal with NBA China.

Major Chinese Corporations Poised To Take Over Fallen Serie A Giant

July 1, 2016

Former Italian Prime Minister Silvio Berlusconi, owner of Serie A club AC Milan, has agreed to sell his majority stake of the football club to a Chinese consortium,…

Sports Giant Adidas Piggybacks On Wanda As It Battles Nike In China

June 29, 2016

German sports brand Adidas is poised to collaborate with Chinese conglomerate Wanda, which includes an exclusive sponsorship deal for the two Ironman triathlon events in China, as it…

Sponsorship Kerfuffle Brews For Reigning CBA Champion

June 27, 2016

Last season’s Chinese Basketball Association (CBA) champion Sichuan Blue Whales have begun legal proceedings against YEMA Auto, the club’s principal sponsor in the 2014/2015 season, for breach of…

FORECAST: Grass Roots Sports in China Will Generate More Value for Brand Partners Than Glitzy Athlete Endorsements

June 24, 2016

Thanks to government social engineering, ASN is forecasting that Grass roots sports in China could see a glut of Sponsorship deals in the next 4 years. The Chinese government…

Partnerships in ASEAN eSports Hint That Industry is Ready to Unlock 660m Audience

June 21, 2016

While South Korea and China dominate the eSports economy in Asia, there are glimmers of a sea change in South-East Asia, including an outlier sponsorship deal in Malaysia…

Basketball Authority Leverages Chinese Partnership for Global Expansion

June 17, 2016

China's largest private property developer, the Wanda Group, is teaming up with basketball's international governing body FIBA in a multimillion-dollar marketing deal as it increases its footprint in…