China

Volleyball's "Iron Hammer" Becomes Endorsement Darling In China

October 4, 2016

Sports coaches, let alone female ones, aren’t usually courted to front brand endorsements in Asia.

Wanda/Infront Strike A Big Money Deal In Booming Badminton

September 30, 2016

Sports marketing firm Infront Sports & Media, a subsidiary of the acquisitive Chinese conglomerate Wanda, has secured an exclusive eight-year partnership with Badminton World Federation (BWF).

New Live Fantasy Sport App Scores Manchester City Partnership In Asia

September 27, 2016

Singapore-based live fantasy sport app Ballr, which will launch in October, has secured a partnership coup with English Premier League leaders Manchester City.

Industry: Deloitte’s Latest Report Paints A Rosy Future For India’s Film Industry

September 26, 2016

While North America and China continue to dominate the global box office revenue, the Indian film industry has the potential to become one of the fastest growers in…

K-Pop Peace Concerts To Travel Around The World In 2017

September 23, 2016

World peace and pop music have been bedfellows since time immemorial, so it's not surprising to see Korean reunification dreams taking this proven route.

ASN Interview: QQ Music’s Andy Ng Discusses China’s Digital Music Streaming Landscape

September 22, 2016

Presently, China ranks 19th in the world’s largest music market and has been punching well below its weight, however the stratospheric rise of licensed digital music streaming platforms…

Manchester City Score Global Robot Partnership From Chinese Tech Firm

September 14, 2016

Fresh from a successful fan-led hackathon in the UK, Manchester City continues creating buzz in the tech world after signing a landmark partnership deal with Shenzhen-based tech firm…

Billboard Continues Asian Expansion With China Push

September 14, 2016

Following Billboard’s recent ventures into the Philippines and Thailand earlier this year, the American entertainment giant has set its eyes on China’s emerging music scene.

AFC Clocks A High-Profile Deal With Swiss Luxury Watchmaker

September 5, 2016

Swiss luxury watch brand Tag Heuer is rapidly cementing its position as one of the leading sponsors in the Asian sponsorship scene, and has now sealed a four-year…

Popular Korean Digital Comics Platform Ventures Into US

September 2, 2016

Line Webtoon, which is owned by South Korea’s online search engine Naver, is looking to produce TV and movie adaptations of its most popular digital comics in U.S.