China

INTERVIEW: PSTV and Online Channels Driving The Agenda in China's Content Market

October 30, 2016

At the Spikes Asia festival of creativity, ASN discussed the trends emerging in China’s multi-billion dollar branded content landscape with Silvia Goh, Chief Content Officer of Publicis Media…

Shanghai Fashion Week Ups The Ante With Quirky Branded Partnerships

October 27, 2016

China might have won some notoriety for its fashion knockoffs, but the unusual branded partnerships in the nation’s emerging fashion scene could just be a trendsetter on the…

Chinese Basketball Clubs Unveil New Partnerships Despite Woes

October 18, 2016

Despite stumbling blocks for owners to reform the Chinese Basketball Association (CBA) league into a private and profitable franchise such as the NBA, two clubs have managed to…

Volleyball's "Iron Hammer" Becomes Endorsement Darling In China

October 4, 2016

Sports coaches, let alone female ones, aren’t usually courted to front brand endorsements in Asia.

Wanda/Infront Strike A Big Money Deal In Booming Badminton

September 30, 2016

Sports marketing firm Infront Sports & Media, a subsidiary of the acquisitive Chinese conglomerate Wanda, has secured an exclusive eight-year partnership with Badminton World Federation (BWF).

New Live Fantasy Sport App Scores Manchester City Partnership In Asia

September 27, 2016

Singapore-based live fantasy sport app Ballr, which will launch in October, has secured a partnership coup with English Premier League leaders Manchester City.

Industry: Deloitte’s Latest Report Paints A Rosy Future For India’s Film Industry

September 26, 2016

While North America and China continue to dominate the global box office revenue, the Indian film industry has the potential to become one of the fastest growers in…

K-Pop Peace Concerts To Travel Around The World In 2017

September 23, 2016

World peace and pop music have been bedfellows since time immemorial, so it's not surprising to see Korean reunification dreams taking this proven route.

ASN Interview: QQ Music’s Andy Ng Discusses China’s Digital Music Streaming Landscape

September 22, 2016

Presently, China ranks 19th in the world’s largest music market and has been punching well below its weight, however the stratospheric rise of licensed digital music streaming platforms…

Manchester City Score Global Robot Partnership From Chinese Tech Firm

September 14, 2016

Fresh from a successful fan-led hackathon in the UK, Manchester City continues creating buzz in the tech world after signing a landmark partnership deal with Shenzhen-based tech firm…