China

Report: How To Impress China’s Mass Affluent Males

February 20, 2017

Whichever way you look at China, it's big. Population, TV ratings, the size of the Sponsorship market and so on. But every large mass can always be broken…

Accor Hotels Splashes On Branded Content In Asia

January 31, 2017

Accor Hotels has secured a branded content partnership deal with broadcaster Fox Networks Group Asia.

Canon First To Snap Up 2019 Rugby World Cup Sponsorship Deal

January 24, 2017

Japanese electronics brand Canon has become the first brand to jump on board the 2019 Rugby World Cup sponsorship bandwagon, following a successful partnership with the previous edition…

Mashable Eyes A Slice Of China’s Branded Content With Tencent Collab

January 18, 2017

Digital media and entertainment player Mashable has set its eyes for a China launch, partnering with Tencent for localisation efforts.

Is Another Sponsorship Kerfuffle Brewing For Chinese Swimmer Ning Zetao?

January 11, 2017

Chinese swimming hunk Ning Zetao’s recent lucrative endorsement deal worth over US$1.5m with adidas is likely to get him in hot soup with the nation’s swimming authority.

Chinese Government Poised To Curb Big Spending CSL

January 6, 2017

Alarmed by Chinese football clubs splashing money left, right and centre on foreign players, the state government is set to take action.

Italian Womenswear Brand Max Mara Partners Provocative Artist Liu Wei

December 15, 2016

Italian womenswear label Max Mara, known for its understated chic, has collaborated with Chinese contemporary artist Liu Wei for its latest collection.

Audemars Piguet Gets Arty For China

December 9, 2016

Art and luxury brands have always been a compatible match, so it’s no surprise to see high-end Swiss watchmaker Audemars Piguet extending its influence in China’s contemporary art…

Hisense Nets Another Sporting Partnership

December 7, 2016

Following high-profile sponsorship deals with the Australian Open, Euro 2016 and China’s gymnastics team at the Rio Olympics, Hisense has acquired a coveted deal in the badminton world.

Yao Ming Fronts China’s Basketball League Privatisation March

November 25, 2016

NBA Hall of Famer Yao Ming has turned his attention to injecting China’s top-tier basketball league with greater professionalism after a new company was founded based on his…