China

City Football Group Eyes Asian Expansion

March 28, 2017

City Football Group (CFG), the owners of EPL nouveau riche Manchester City FC, has eyes on adding Chinese and Indian football clubs into its stable.

French Tennis Sponsors TV Star... But The Sport Softened In 2016

March 16, 2017

The French Tennis Federation will plunge into the celebrity endorsement world as it popularises the French Open in China.

Report: Western Luxury Brands Slow To Embrace Digital In China

March 9, 2017

Chinese luxury shoppers are the possibly the most tech-savvy consumers in the world.

Report: How To Impress China’s Mass Affluent Males

February 20, 2017

Whichever way you look at China, it's big. Population, TV ratings, the size of the Sponsorship market and so on. But every large mass can always be broken…

Accor Hotels Splashes On Branded Content In Asia

January 31, 2017

Accor Hotels has secured a branded content partnership deal with broadcaster Fox Networks Group Asia.

Canon First To Snap Up 2019 Rugby World Cup Sponsorship Deal

January 24, 2017

Japanese electronics brand Canon has become the first brand to jump on board the 2019 Rugby World Cup sponsorship bandwagon, following a successful partnership with the previous edition…

Mashable Eyes A Slice Of China’s Branded Content With Tencent Collab

January 18, 2017

Digital media and entertainment player Mashable has set its eyes for a China launch, partnering with Tencent for localisation efforts.

Is Another Sponsorship Kerfuffle Brewing For Chinese Swimmer Ning Zetao?

January 11, 2017

Chinese swimming hunk Ning Zetao’s recent lucrative endorsement deal worth over US$1.5m with adidas is likely to get him in hot soup with the nation’s swimming authority.

Chinese Government Poised To Curb Big Spending CSL

January 6, 2017

Alarmed by Chinese football clubs splashing money left, right and centre on foreign players, the state government is set to take action.

Italian Womenswear Brand Max Mara Partners Provocative Artist Liu Wei

December 15, 2016

Italian womenswear label Max Mara, known for its understated chic, has collaborated with Chinese contemporary artist Liu Wei for its latest collection.