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China
Nike Nicks Chinese Basketballer From Li-Ning As It Grows Revenue In China
June 6, 2017
With the huge popularity of basketball in China, it seems surprising that it has taken this long for Nike to score its first ever local basketball endorsement.
K-Pop Group Soothes Korea-China Tension With eTailer Deal
May 31, 2017
K-pop girl group Dream Catcher has scored a lucrative endorsement deal in China’s fashion retail scene.
Tencent Leverages On Youth Factor For Its Web Movies
May 29, 2017
Youth Tencent, part of the giant Chinese internet and gaming group, has amassed an impressive pool of producers and investors for the first edition of its web movie…
Report: How Brands Are Banking On Short-Form Video In China
May 25, 2017
Move over Snapchat and Instagram. Brands in China are using a more sophisticated beast when it comes to short-form video, according to research agency Chozan.
Chinese Insurance Giant Doubles CSL Investment
May 22, 2017
Chinese insurance firm Ping An will continue its title sponsorship of the Chinese Super League (CSL) for a further five years, according to media reports.
Tencent and Universal Collaborate To Develop Chinese Music Scene
May 17, 2017
Record label Universal Music Group and Chinese music streaming behemoth Tencent Music have signed an agreement which includes the distribution and licensing of Universal record labels to Chinese…
Chinese Women’s Football: The First of Many Defaults for LeSports?
May 4, 2017
LeSports (a subsidiary of China's conglomerate LeEco) is in hot water, reportedly owing US$1.4m in sponsorship fees to the Chinese Women’s Super League (CWSL).
PHD Gets Inventive With AI For Lux Campaign In China
May 3, 2017
PHD China - the Omnicom Media Group agency - is banking on artificial intelligence (AI) to enable the integration of content consistently across multiple online video channels.
Popular Baijiu Brand Targets Affluents Via Chinese MMA
April 25, 2017
Kunlun Fight, one of the most recognised combat sports start-ups in China, has secured an official alcohol sponsorship deal with the Moutai Group.
Will H&M Spend Big In India’s Sponsorship Market?
April 6, 2017
India is one of the hottest growth markets for Swedish fast fashion company Hennes & Mauritz (H&M), which plans to open stores in smaller towns nationwide.
