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China
Chinese Volleyball Recovers From 2017 Sponsorship Setbacks With Two New Deals
August 11, 2017
The Chinese Volleyball Association (CVA) has agreed to new partnerships with Peak Sports and Tencent Sports.
Konka Gets Back Into Sponsorship Game With La Liga Collab
July 31, 2017
Chinese electronics manufacturer Konka Group has signed a two-year sponsorship deal with La Liga.
CITIC Group Underspending Despite Fresh Investment In Badminton & Fencing
July 13, 2017
State-owned CITIC Guoan Group - the minority owners of Chinese Super League (CSL) club Beijing Guoan - is diversifying its sporting investment in the capital as it hooks…
Bally Boards The Celebrity Bandwagon In China
July 3, 2017
Q117 has seen a flurry of celebrity endorsements partnership reveals from luxury brands in the Chinese market, the latest being the luxury fashion label Bally.
Battle of The Idols For Fast Food Giants In China
June 30, 2017
McDonald’s, the world’s most valuable fast food brand, has announced that popular actor-singer Kris Wu will be its China ambassador.
China’s Streaming Clampdown Likely To Augur Branded Content Sponsorship Setback
June 26, 2017
China's TV and film regulation body has clamped down live video and audio streaming services on three major websites, including Weibo.
Chinese Video Streaming Giant Splashes Over US$100m to Adapt Stephen Chow’s Blockbusters For Small Screens
June 14, 2017
Beijing-based video streaming platform iQiyi has paid a landmark US$61.8m for exclusive rights to the small screen adaptation of The Mermaid.
Report: PwC Forecasts Impressive Growth For VR In China
June 13, 2017
The demand for virtual reality (VR) headsets will be greatest in China and is poised to hit 85.9m units by 2021, according to a recent PriceWaterhouseCoopers (PwC) report.
NBA Eyes Expansion Into China’s Massive eSports Market
June 9, 2017
The NBA is seemingly poised to set up an eSports league in China, according to a recent CNBC report.
Nike Nicks Chinese Basketballer From Li-Ning As It Grows Revenue In China
June 6, 2017
With the huge popularity of basketball in China, it seems surprising that it has taken this long for Nike to score its first ever local basketball endorsement.
