China

Hyundai Crisis in China Extends to Sponsorship Commitments

September 5, 2017

Hyundai Motor Company is in a mess in China. A rift within its joint venture, unpaid bills leading to a disrupted supply chain, a sales crash... all of…

Tommy Hilfiger Signs First Chinese Celeb Endorser

September 1, 2017

Chinese actor-singer Shawn Yue, 35, has scored a deal as Tommy Hilfiger men’s wear first local brand ambassador in China, Hong Kong, Macau and Taiwan until May 2018.

De Beers Set To Splash US$140m To Court Indian & Chinese Consumers

August 30, 2017

De Beers plans to invest over US$140m in marketing this year in a bid to win over Chinese and Indian millennials.

Chinese Volleyball Recovers From 2017 Sponsorship Setbacks With Two New Deals

August 11, 2017

The Chinese Volleyball Association (CVA) has agreed to new partnerships with Peak Sports and Tencent Sports.

Konka Gets Back Into Sponsorship Game With La Liga Collab

July 31, 2017

Chinese electronics manufacturer Konka Group has signed a two-year sponsorship deal with La Liga.

CITIC Group Underspending Despite Fresh Investment In Badminton & Fencing

July 13, 2017

State-owned CITIC Guoan Group - the minority owners of Chinese Super League (CSL) club Beijing Guoan - is diversifying its sporting investment in the capital as it hooks…

Bally Boards The Celebrity Bandwagon In China

July 3, 2017

Q117 has seen a flurry of celebrity endorsements partnership reveals from luxury brands in the Chinese market, the latest being the luxury fashion label Bally.