China

Chinese OTT Platform Douyu Latches On To PSG E-Sports Team

August 15, 2018

Chinese streaming platform Douyu has secured a one-year deal with the esports team of reigning Ligue 1 champions Paris Saint-Germain (PSG).

Juventus Scores 5th Commercial Goal in China

August 8, 2018

Serie A giant Juventus, which now has Portuguese superstar Ronaldo in its ranks, is quickly becoming Europe's most successful commercial football club in China.

Mid-Tier Moutai Brand Laymau Nets Major Badminton Deal

July 30, 2018

Chinese moutai brand Laymau has bagged a partnership with the Badminton World Federation (BWF) for the ongoing BWF World Championships in Nanjing.

China Likely To Host 2019 and 2020 FIFA Club World Cup

July 18, 2018

FIFA President Gianni Infantino has told Alibaba owner Jack Ma that China has a “big chance” of hosting the 2019 and 2020 editions of the revamped FIFA Club…

China’s BYD Sponsorship With Arsenal Might Be Fraudulent

July 16, 2018

EPL club Arsenal appear to have been embroiled in a suspected sponsorship fraud involving Chinese electric vehicle makers BYD.

Report: China's eSports Market To Reach US$1.5B in 2020

July 2, 2018

A recent Tencent report forecasts that the Chinese esports market is expected to grow to US$1.5b in 2020, up from a market size of US$760m in 2017.

How Is Mercedes Performing In The Asian Sponsorship Race?

June 24, 2018

Mercedes-Benz is set to spend over a billion dollars on paid media globally in 2018, but how is the brand performing across the Asian sponsorship landscape? We dive…