China

China’s Volleyball League Scores First Banking Deal

November 15, 2018

The Industrial Bank of China has secured a landmark deal with the Chinese Volleyball Super League in a new category movement for the sport.

Chinese Challenger Brand Scisky Rejuvenates With CBA Deal

November 2, 2018

Chinese paint brand, Scisky, is poised to back the Chinese Basketball Association (CBA) League for the next two seasons as it tries to challenge Nippon Paint for mindshare…

Another Pharma Backs a European Football Giant: Two Horse Race Forming

November 1, 2018

Chinese FMCG and Pharma brand Yunnan Baiyao has entered into a regional partnership deal with the world leading football club, FC Barcelona.

Chinese Blockchain Player AntPool Scores Historic NBA Deal

September 29, 2018

Chinese bitcoin mining company AntPool has created history by becoming the first Asian Blockchain brand to sponsor an international sports team.

WeChat's World Dominance Begins With Global Sport

September 26, 2018

Chinese social media platform WeChat is doing what many other messaging apps have feared; it's beginning to market itself to the world, in this case via an international…

Report: Asia Video Streaming To Reach US$48B By 2023

August 22, 2018

Asia’s fast-growing video streaming market is tipped to narrowly close the gap with the U.S. market over the next five years, according to Media Partners Asia (MPA).

Chinese Mobile Games Primed For Global Growth

August 22, 2018

Did you know Tencent's gaming division, Tencent Games, is the largest mobile gaming company WORLDWIDE?! Chinese mobile games are taking over the world and the US is now…

Chinese OTT Platform Douyu Latches On To PSG E-Sports Team

August 15, 2018

Chinese streaming platform Douyu has secured a one-year deal with the esports team of reigning Ligue 1 champions Paris Saint-Germain (PSG).

Juventus Scores 5th Commercial Goal in China

August 8, 2018

Serie A giant Juventus, which now has Portuguese superstar Ronaldo in its ranks, is quickly becoming Europe's most successful commercial football club in China.