China

Nike Deepens Chinese Endorsement Investment With Female Football Star Wang Shuang

January 2, 2019

Nike has secured an endorsement deal with 23-year-old Chinese female footballer Wang Shuang to boost its position there.

Samsung Lands A Bumper US$45m CSL Shirt Sponsorship Deal, Boosting Investment In Chinese Market

December 13, 2018

Korean electronics giant Samsung has negotiated one of the biggest football shirt sponsorship deals in Asia with Chinese Super League’s (CSL) Jiangsu Suning Football Club.

Nike Grows Female Consumption In China, But Has To Increase Sponsorship Investment In Women Only Platforms

December 7, 2018

Nike is on a mission to promote women's sneaker culture, as the female sportswear market grows strongly in China.

Nike To Pump US$144m Into Chinese eSports Scene; 26x More Than Average Team Deal

November 21, 2018

Nike is set to sign a massive deal with the Chinese League of Legends Pro League (LPL), according to Lanxiong Sports.

Chinese App Qccr.Com Clinches Landmark Deal With Kobe Bryant

November 20, 2018

Chinese automobile maintenance mobile app, Qccr.com has scored its first brand endorsement deal with NBA legend Kobe Bryant.

China’s Volleyball League Scores First Banking Deal

November 15, 2018

The Industrial Bank of China has secured a landmark deal with the Chinese Volleyball Super League in a new category movement for the sport.

Chinese Challenger Brand Scisky Rejuvenates With CBA Deal

November 2, 2018

Chinese paint brand, Scisky, is poised to back the Chinese Basketball Association (CBA) League for the next two seasons as it tries to challenge Nippon Paint for mindshare…

Another Pharma Backs a European Football Giant: Two Horse Race Forming

November 1, 2018

Chinese FMCG and Pharma brand Yunnan Baiyao has entered into a regional partnership deal with the world leading football club, FC Barcelona.

Chinese Blockchain Player AntPool Scores Historic NBA Deal

September 29, 2018

Chinese bitcoin mining company AntPool has created history by becoming the first Asian Blockchain brand to sponsor an international sports team.

WeChat's World Dominance Begins With Global Sport

September 26, 2018

Chinese social media platform WeChat is doing what many other messaging apps have feared; it's beginning to market itself to the world, in this case via an international…