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Chelsea FC
Hyundai Builds Brand Equity With Chelsea: Reinforcing Resurgent Asian Portfolio
May 16, 2018
Chelsea FC's commercial coffers are brimming after its latest sleeve sponsorship deal with South Korean auto giant, Hyundai. The deal represents an interesting signal to ASN's analysts and…
Emerging Bank Bowls Ahead With India’s Blind Cricketers
February 6, 2017
IndusInd Bank has become the main backers of the Indian national team, which is defending its title, at the ongoing T20 World Cup for Blind.
Thai Energy Drink Invests In Local Football
January 16, 2017
Ostospa Co, maker of popular M-150 energy drink, will invest US$3m in a two-year football sponsorship deal across Indochina.
Challenger Korean Tyre Brand Splashes On Two European Club Football Partnerships; Category Continues To Neglect Asian Market
July 21, 2016
Kumho Tyre has sealed a two-year partnership with London-based EPL club Tottenham Hotspur, which has South Korean football star Son Heung-min on its books.
Leading Thai Energy Drink Prioritises English Football Partnerships For Brand Awareness
June 21, 2016
Thai energy drink brand Carabao has upgraded last season’s home shirt sponsorship deal into a principal partnership with English second-tier football club Reading FC.
Japanese Telco Makes Odd Sponsorship Move Outside Japan
March 30, 2016
One of Japan's largest telcos has made a surprise move in sponsoring its first ever platform outside Japan, in a market dominated by home-grown, state-related telcos... Why??
Thai Energy Drink Partners Chelsea FC To Grow Global Brand Awareness
November 30, 2015
Thai energy drink brand Carabao has secured a three-year deal worth USD45m to be an official training kit partner of defending EPL champion Chelsea FC.
ASN Interview: Singha to Continue to Use Sports Sponsorship as a Vehicle for International Expansion
October 15, 2015
Most ASEAN brands tend to be cautious and rarely venture into sports Sponsorship. However, the Thai beer Singha has been a notable outlier making a slew of high…
It’s English Football Giants For Indian Tech Rivals
September 4, 2015
Chelsea FC, the defending EPL champion, has just signed up Bengaluru-based IT company Wipro as its digital partner... but there are strong echoes of another recent deal from…
The Undisputed EPL Sponsorship Kings Bag a Digital Giant in Korea
August 12, 2015
Manchester United has cemented itself as the undisputed Sponsorship power broker in Asia thanks to a fresh deal with a Korean online games developer and publisher.
