November 26, 2013
Bollywood icon Hrthik Roshan has collaborated with Myntra.com, an Indian online shopping portal, to exclusively manufacture, launch and retail his clothing brand HRX.
October 31, 2013
Chinese IT giant Lenovo joins the growing troupe of Asian companies, which understand the pervasive influence Hollywood brings to their brands.
October 22, 2013
Indian mobile handset brand Micromax has snagged Hollywood star Hugh Jackman as brand ambassador for Canvas Turbo, the brand’s soon-to-be-launched smartphone.
October 3, 2013
Ahead of the much anticipated opening of Bollywood action-comedy blockbuster Besharam, a new fashion line, inspired by the preppy wardrobe of the film’s hero, Babli (Ranbir Kapoor), has…
September 17, 2013
The popular 37-year-old Chinese entertainer is the first celebrity to introduce a premium service to his sizable contingent of WeChat followers.
September 12, 2013
Upcoming Korean model turned actor, Kim Woo Bin, 24, has sealed an endorsement deal with Italian sports brand Diadora.
August 12, 2013
South Korean Song Joong Ki, 27, first became popular as the lead actor in the period TV drama Sungkyunkwan Scandal and variety show Running Man. He has now…
August 7, 2013
Telugu cinema sensation, Allu Arjun, 30, is raking in the brand endorsement deals these days and is second only to reigning superstar Mahesh Babu, who promotes at least…
July 30, 2013
Dubai based high street fashion label, Splash has announced Bollywood action hero Salman Khan as its brand envoy.
July 23, 2013
Sportswear giant Reebok has announced a major sponsorship deal with John Abraham, one of Bollywood’s biggest action heroes.