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Celebrity (Non-sport)
John Abraham becomes Reebok's Brand Ambassador
July 23, 2013
Sportswear giant Reebok has announced a major sponsorship deal with John Abraham, one of Bollywood’s biggest action heroes.
Fanstang brokers US$20m of East-West celebrity endorsement
July 22, 2013
Fanstang, a division of the China Branding Group, has brokered and overseen various endorsement deals worth over US$20 million for Western celebrities and athletes in China during the…
Sistar Renews Endorsement Deal With Pelicana
June 27, 2013
South Korean all-girl pop group, Sistar, is set to extend their endorsement deal with Korean fried chicken brand Pelicana for another year.
Fuse China first to track Chinese Celebs Commercial Value
June 25, 2013
Fuse China, the branded content wing of Omnicom Media Group (OMG), and Fundamental Media, have tied up with Entgroup to launch the Fuse Celebrity Index which gauges the…
Robert Downey Jr. Tipped To Promote HTC
June 24, 2013
According to industry insiders, the 48-year-old Hollywood star has reportedly signed a two-year endorsement deal with Taiwan-based smartphone maker HTC.
SONY SPONSORS PIANIST LANG LANG
April 11, 2008
The Sony Corporation has announced a new sponsorship with internationally acclaimed concert pianist Lang Lang.
CHOW TAI FOOK SPONSORS CELINE DION
March 28, 2008
Premier Chinese jewelers Chow Tai Fook will sponsor Canadian performer Celine Dion at her Beijing and Shanghai concerts during her 2008 world tour.
