May 4, 2019
By 2020, the Instagram influencer industry is projected to be worth between US$5b to US$10b globally.
March 20, 2019
Quick-service restaurant KFC has launched a cheeky new campaign in Malaysia starring a fictional Instagram personality who photobombs popular local KOLs.
December 10, 2018
Challenger OTT’s platform iflix is pumping US$5 million to launch a Creators Hub with Next 10 Ventures, a venture group focused on the creator economy.
September 11, 2018
South Korea's Fair Trade Commission (FTC) is stepping up efforts to investigate illegal advertisements by Korean influencers on Instagram—the second most popular social platform in the nation— to…
April 4, 2018
Major luxury brands are hopping onto China’s live-streaming trend as Fashion Week in European cities offers new opportunities to engage Chinese consumers.
March 2, 2018
WeChat has been touted as a must-have tool for luxury brands looking to reach consumers in China. Yet new research suggests that many brands aren’t getting the engagement…
February 1, 2018
Wieden+Kennedy's latest Nike "Run It" campaign for the South Korean market has set a new bar for branded content from an apparel brand as it targets the nation’s…
January 12, 2018
The confectionery arm of South Korean conglomerate Lotte has big ambitions in India and hopes the nation would contribute to 5% of its US$5b global revenues by 2020.
December 12, 2017
India’s leading deodorant brand ITC Engage has partnered with popular romance author Durjoy Dutta on a branded content campaign aptly called ‘Pocketful O’ Stories’.
October 26, 2017
PepsiCo India recently parted ways with Indian cricket captain Virat Kohli and will look towards KOLs for brand endorsements instead of opting for 'traditional' celebrities.