Celebrity (Non-sport)/Social Influencer

Has SK-II Struck Gold In The Branded Content Game With Beauty Bound Asia?

November 23, 2015

With APAC’s cosmetics market anticipated to reach USD126.8b by 2020, brands in the category have been courting consumers through various channels, more so in non-traditional spaces as celebrity…

ASN Interview: Viacom 18’s Aditya Swamy Spills The Beans On India’s "BrIndie" Scene

July 16, 2015

While the Indian entertainment industry is known across the world for opulent Bollywood productions, a passionate Indie entertainment scene is beginning to develop with properties such as MTV…

Facebook Makes A Play For Music Streaming Market

July 9, 2015

Facebook is reportedly in the early days of creating a music streaming platform, which will compete with the likes of Apple Music and Spotify.

ASN INSIGHT: The MCN Boom in Asia & The Evolving Entertainment Landscape

March 11, 2015

With the growth of digitization, multiple-devices and smartphone penetration in Asia, audiences have been lapping up online videos from creators on platforms such as YouTube, challenging traditional TV’s…

ASN POV: The Lowdown on YouTube's Branded Content "Guidelines"

March 6, 2015

With news of YouTube’s regulatory changes for Branded Content making the headlines last week, advertisers and multi-channel networks (MCNs) have been expecting this inevitability

INTERVIEW: YouTube Creators Bethany Mota, Sam Tsui, Kurt Schneider and how they work with brand partners

October 30, 2013

The last few years have seen a new breed of content creators emerge in the online content landscape - YouTube Creators. This pioneering set are (usually) young, highly-talented publishers and artists who…