Celebrity Endorsement

Suarez Signs Global Endorsement Deal With 888poker.com

May 16, 2014

While gambling sponsorship is not rare in football, it's rare that an individual endorses a gambling platform. But Luis Suarez is hardly shy of controversy.

RVP Extends YouC1000 Endorsement Deal

May 7, 2014

Dutch national football team captain Robin Van Persie has renewed his endorsement deal with Indonesian isotonic drinks brand YouC1000, a deal brokered by sports marketing agency Total Sports…

CR7 Becomes Latest Global Brand Ambassador for Tag Heuer

April 29, 2014

Ahead of the 2014 FIFA World Cup, Tag Heuer has struck a long-term partnership with Cristiano Ronaldo, the Real Madrid and Portugal football superstar.

Al-Habsi Trumps For Hyundai

March 20, 2014

Korean automotive giant Hyundai has secured a brand ambassador deal with reigning FA Cup Champion’s Wigan Athletic and Oman’s custodian Ali Al-Habsi.

Casillas And Kaka Are Hyundai’s Global Brand Ambassadors

March 17, 2014

Korean car giants Hyundai (005380.KS), which is FIFA’s official automotive partner at the 2014 World Cup in Brazil, have announced Spanish goalkeeper Iker Casillas and AC Milan star…

Kara’s Goo Hara Endorses Estee Lauder

March 10, 2014

Goo Hara, the popular 23-year-old member from Kara, an all-girl K-pop outfit, has landed a deal to endorse Estee Lauder (EL.N) in Korea.

Amitabh Bachchan Becomes Complan’s First Celebrity Endorser

February 20, 2014

The Indian subsidiary of US food brand Heinz has roped in the Bollywood star to endorse its milk-based health drink Complan.

India’s Auto Expo 2014 Courts Celebrity Endorsers

February 3, 2014

Despite automobile sales flagging in India, it has not prevented brands from recruiting celebrities from Bollywood and the cricketing world to endorse the 12th Auto Expo in Delhi.

Choo Sarang Becomes Johnson’s Baby Brand Ambassador

January 23, 2014

Choo Sarang, the daughter of mixed martial artist Choo Sung Hoon, has been chosen as the official ambassador of Johnson’s Baby.

Djokovic Nets Yet Another Endorsement Deal

January 13, 2014

This season’s Australian Open has just kicked off, but reigning men’s singles titleholder Novak Djokovic has bagged another lucrative global endorsement deal in Japanese watch maker Seiko.