Business Services

Patriotism Reigns In Tokyo2020 Domestic Sponsorship Scene

August 21, 2015

Japan Post Holdings Co has become the 18th official partner on the Tokyo 2020 Olympic and Paralympic Games second-tier domestic sponsorship bandwagon.

Hyundai Motor Group Heeds Patriotic Call To Sponsor PyeongChang Winter Games

July 27, 2015

Hyundai Motor Group, which runs Korea’s two largest car brands Hyundai and Kia, has signed up to sponsor the 2018 Olympic and Paralympic Winter Games in PyeongChang, heeding…

ASN ANALYSIS: Activation Scorecard for SEA Games Sponsors (Part 2)

June 19, 2015

ASN continues its dissection of the sponsor activation in and around #SEAGames15, examining the creativity and effectiveness of the family of companies using the multi-sports event as a…

PyeongChang Sponsorship Woes Get Minor Reprieve With Samsung Partnership

April 7, 2015

Local organisers of PyeongChang’s 2018 Winter Olympics have secured a domestic deal, worth USD92.2m from Samsung Group.

Tiger on a Two-wheeler? Hero's deal feels like Chairman's Choice

December 4, 2014

The world’s largest motorcycle manufacturer, Hero MotoCorp, has signed on Tiger Woods as its global ambassador in a four-year deal, estimated to be worth USD8m per year.

SEA Games 2015 Seals Fourth Partner

September 8, 2014

Local communications and design firm Kingsmen Creatives becomes the official venue planning partner for next year’s SEA Games in Singapore.

Domestic Sponsors Backing Beijing’s Winter Olympics Bid

September 2, 2014

Beijing’s bid to host the 2022 Winter Olympics has been boosted after securing sponsorship from eight major Chinese corporations.

Atos Partners 2015 SEA Games

April 28, 2014

French technology firm Atos(ATOS.PA) is the latest sponsor of the 2015 SEA Games in Singapore.

Singapore Table Tennis Scores A New Sponsor

March 5, 2014

Neo Garden Catering, one of the fastest growing food and beverage(F&B) services provider in Singapore, will become a partner of the Singapore Table Tennis Association (STTA) from April…

Sponsors Contribute RMB9 billion to World Expo's RMB10 billion IT Cost

December 19, 2008

The IT manager for the Shanghai World Expo 2010 has announced that the city will spend over one billion RMB on IT equipment and services during the expo,…