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Branded Content: TV/Reality TV
Celeb Crackdown On Chinese TV Shows
June 23, 2015
China is planning to ban celebrities from working as presenters on TV shows, according to a new rule by the SAPPRFT, the nation's media watchdog.
ASN INTERVIEW: Asia's Leading Players Discuss Branded Content In The Region
June 11, 2015
At the start of the All that Matters conference, Singapore Tourism Board (STB) hosted a panel to discuss the future of Branded Content in Asia in the next…
China Gets Tougher On Reality TV; Strong Revenue Decline Forecast
June 3, 2015
China's state media watchdog, SAPPFRT, will embark on a slew of new regulations for Reality TV shows which will have an impact on the supply of platforms for…
Oppo Scores FC Barcelona Partnership
June 1, 2015
With Chinese companies actively securing lucrative sponsorship deals in the La Liga over the past two years, it came as little surprise when one of China’s leading smartphone…
China’s Next Top Model Gets Glitzy Makeover on CQTV: Displaced incumbent network plays dirty tricks
May 11, 2015
The fifth season of hit reality series “China’s Next Top Model” will be produced by international entertainment rights distributor IPCN, but the incumbent network who lost the format…
MLB Continues Batting For Youth As It Expands In China
April 20, 2015
Unlike the more aggressive expansion strategies by major European football leagues and the National Basketball Association (NBA), Major League Baseball (MLB) has taken a more organic approach in…
ASN INTERVIEW: Nestle (Asia) still a cautious investor in non-traditional media
April 10, 2015
Swiss-based FMCG giant Nestle spent USD3.12b^ in global advertising for 2013, yet its management is still getting to grips with some variants of non-traditional communications in Asia.
Sohu Invests In Saturday Night Live Remake Rights For China
March 3, 2015
Online video portal Sohu is set to partner Lorne Michaels’ Broadway Video to adapt long running satirical sketch show Saturday Night Live for Chinese audiences.
China’s Big Brother Set For Exclusive Web Debut
November 3, 2014
Fifteen years after debuting in the Netherlands, global reality television phenomenon Big Brother is slated for its Chinese debut on popular video site Youku Tudou in early 2015.
Dad, Where Are We Going? Goes Kiwi
September 10, 2014
Two hundred minutes of New Zealand’s landscapes, people and activities is slated to feature in the second season of China’s most popular reality television show, “Dad, Where Are…
