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Branded Content: TV/Reality TV
Zalora Refreshes Branded Content Route With NBC Universal
March 8, 2019
Southeast Asian fashion e-tailer Zalora has switched NBC Universal formats by becoming the presenting sponsor of Style Me Now, a new series on the DIVA regional channel.
Red Bull Pitches To The Dragons As It Ramps Up In Vietnam
December 6, 2018
The world's leading energy drink Red Bull has begun to increase its presence in Vietnam, but it has drifted away from its usual high-octane portfolio of adrenaline sports…
MTV India Zeroes In On Branded Content Growth
October 9, 2018
MTV India wants to be the market leader in the nation’s branded content landscape and feels it should contribute about 20-25% of its total revenue in the next…
Asia’s Next Top Model's Record Audience Boosts Sponsors
September 5, 2018
In recent years, reality TV series Asia’s Next Top Model (AsNTM) has been a magnet for lifestyle brand collaborations and season 6 continues being so.
Luis Suarez Scores Another Asian Brand Endorsement Deal
March 28, 2018
Uruguay and FC Barcelona’s striker Luis Suarez has scored yet another endorsement deal in Asia, this time with challenger Chinese mobile phone brand GOME.
What Could Be Amazon India’s Next Moves In The Sponsorship Race?
February 15, 2018
Amazon India is keen to launch its own label of beauty and personal care products, according to the Economic Times.
FORECAST: What can we expect from the BIGGEST SPONSOR IN ASIA as it enters Singapore?
January 17, 2018
The dominant Chinese handset brand VIVO has finally made its debut in the Singapore market... but what can we expect from the biggest sponsor in Asia in 2016?
ONE Championship Adds Talent Search Content to Marketing Weaponry
November 17, 2017
With a warchest of funding, Asia’s leading MMA property ONE Championship is diversifying its content strategy by producing a new documentary series to compliment its live fight content.
Sponsorship Investment Slows in Asian Formats Despite Ongoing Popularity
November 3, 2017
Gameshows and singing competitions rule TV formats in Asia, taking up almost 50% of the total of 285 format titles broadcast in the first half of 2017 on…
India’s Next Top Model Season 3 Rolls On With Less Sponsors
November 1, 2017
MTV India has brought on four sponsors for its fashion reality show, India’s Next Top Model, with volumes a bit down in comparison to Season 2.
