Branded Content: TV/Reality TV

Chinese Cosmetic Brand Commits US$232 MILLION Into Reality Show

September 21, 2017

Chinese organic cosmetics brand Hanhoo has invested an eye-watering RMB1.5 BILLION (US$223.2m) into a title sponsorship deal with provincial satellite broadcaster, Hunan TV.

INTERVIEW: PSTV and Online Channels Driving The Agenda in China's Content Market

October 30, 2016

At the Spikes Asia festival of creativity, ASN discussed the trends emerging in China’s multi-billion dollar branded content landscape with Silvia Goh, Chief Content Officer of Publicis Media…

Indian Creative Agency Flexes Ambitions With Sports Feature Film Foray In Vietnam

September 7, 2016

Indian content agency Greymatter Entertainment has made its first foray into the film industry with a Vietnamese feature called "Sut" slated for theatrical release this November.

China’s Latest Curb On Localised Reality TV Spinoffs Could Wreck Lively Sponsorship Market

June 22, 2016

More government restrictions await China’s TV entertainment industry; with the new regulations limiting the number of international TV show adaptations such as commercial hit The Voice of China…

Leading Thai Energy Drink Prioritises English Football Partnerships For Brand Awareness

June 21, 2016

Thai energy drink brand Carabao has upgraded last season’s home shirt sponsorship deal into a principal partnership with English second-tier football club Reading FC.

Runway Fever For Guvera In Southeast Asia

April 18, 2016

Music streaming platform Guvera has struck its first content partnership with the fourth season of reality TV show Asia’s Next Top Model (AsNTM).

Chinese Dragons Den Makeover Presents Opportunity for Business Innovation Brands

April 15, 2016

The business-themed reality TV show, “Dragons’ Den”, has been optioned in China by an east-meets-west production house and is destined for airtime on Shenzhen TV.

Homegrown YouTube Content Creation Generating 80% More Watchtime Year-on-Year: India

March 18, 2016

YouTube India has recently announced that local content creators Culture Machine, Only Much Louder (OML), Qyuki, and The Viral Fever (TVF) are set to launch new original properties…

Has SK-II Struck Gold In The Branded Content Game With Beauty Bound Asia?

November 23, 2015

With APAC’s cosmetics market anticipated to reach USD126.8b by 2020, brands in the category have been courting consumers through various channels, more so in non-traditional spaces as celebrity…