Branded Content Industry

ASN INTERVIEW: Nestle (Asia) still a cautious investor in non-traditional media

April 10, 2015

Swiss-based FMCG giant Nestle spent USD3.12b^ in global advertising for 2013, yet its management is still getting to grips with some variants of non-traditional communications in Asia.

ASN INTERVIEW: Spotify Asia's MD is looking Beyond the Banner

April 2, 2015

One of the biggest media trends in the past few years has been the rise of music streaming services such as Spotify, Pandora, Rdio, Deezer, Google Play Music...…

Graphic India Raises USD2.8m In Capital

March 19, 2015

Indian digital comics and animation house Graphic India, founded by media entrepreneurs Sharad Devarajan, Gotham Chopra and Suresh Seetharaman in January 2013, has raised another USD2.8 million in…

ASN INSIGHT: Dancing To Sync... Will More Corporations Go The Unilever Way?

February 6, 2015

Specialist music agency Big Sync Music has been appointed by Unilever (ULVR.LN) as the single supplier for its music services across all of its brands worldwide.

LeTV Continues Entertainment-Tech Trend In China

January 30, 2015

Chinese entertainment company LeTV, which expects at least a whopping 180% YOY revenue growth in fiscal year 2014, plans to launch its own smartphone within the next 100…

HTC Dials Into E-sport Partnerships

January 26, 2015

Taiwanese smartphone brand HTC has been diversifying outside of smartphones and tablets lately; launching the RE camera and collaborating with Under Armour on a soon-to-be-released fitness inspired wearable.

Indian Media Bigwigs Invest In Digital

January 21, 2015

One of India’s leading entrepreneur and social philanthropist, Ronnie Screwvala will join forces with the former Group CEO of Network 18, B Saikumar, to launch a major digital…

ASN VERDICT: Total must “Activate or Die" around its Category-breaking Badminton Deal

January 14, 2015

The recent news of French energy behemoth Total pumping in USD10m+ in a four-year deal with the Badminton World Federation (BWF) has created a buzz in the Asian…

Vissel Kobe Joins The Rakuten Empire

December 9, 2014

Japanese e-commerce giant Rakuten has become the new owner of J-League football team Vissel Kobe after buying all the shares of the team's holding company, Crimson Football Club…