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Branded Content Industry
STUDY: Digital Ad-spend Forecast To Grow In Thailand; Branded Content Sure to Follow
September 2, 2015
Digital adspend in Thailand is expected to grow by 62% this year to US$275m (Baht9.8b), a sharp increase on an earlier forecast of 33% to US$226m, according to…
BuzzFeed Dives Into Japan With A Local Partner In Tow
August 19, 2015
American based social news network BuzzFeed, which has recently received a USD200m investment boost from NBCUniversal to venture into TV and film projects, will make its foray into…
Amazon Wants A Slice Of India’s Booming Online Video Market
July 24, 2015
E-commerce behemoth Amazon will spend USD5b to make India its second largest market, including the launch of Amazon Prime and Amazon Instant Video platforms later this year, according…
ASN Interview: Viacom 18’s Aditya Swamy Spills The Beans On India’s "BrIndie" Scene
July 16, 2015
While the Indian entertainment industry is known across the world for opulent Bollywood productions, a passionate Indie entertainment scene is beginning to develop with properties such as MTV…
Nike Weaves Hoop Dreams For Pinoy Youths
June 24, 2015
Global sports behemoth Nike has launched Rise, a reality documentary and youth basketball development program in the Philippines.
ASN INTERVIEW: Asia's Leading Players Discuss Branded Content In The Region
June 11, 2015
At the start of the All that Matters conference, Singapore Tourism Board (STB) hosted a panel to discuss the future of Branded Content in Asia in the next…
How Will The Proposed Tobacco Control Legislation Affect The Indonesian Sponsorship Market?
June 8, 2015
With Indonesian legislators expected to pass a ban on tobacco commercials across television in the next two months, the nation’s television stations are panicking to find alternative revenue…
Can Yili Milk Hollywood?
May 21, 2015
China’s largest dairy company Yili Group is set to partner with Fuse China, the branded content unit of Omnicom Media Group, as it aims to leverage on the…
ASN Partners SportzPower For Greater Reach In South Asia
April 29, 2015
ASN has entered into a strategic business partnership with SportzPower for the South Asian market to gain greater insights into the 2nd biggest Sponsorship market in Asia.
Hyundai Gets Arty With Bloomberg
April 21, 2015
Global business news giant Bloomberg has sealed a three-year partnership with Korea’s Hyundai Motor Company to produce Brilliant Ideas, a new global television series on the world’s most…
