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Branded Content Industry
Chinese Entertainment Giants Bet Big On VR With American Partnership
June 1, 2016
American virtual reality (VR) company Jaunt Inc. has moved into the Chinese entertainment industry, sealing major partnerships with Shanghai Media Group (SMG) and China Media Capital (CMC), two…
Man City Exploit State Investment In China With New Partnerships
May 9, 2016
While the tussle for the fourth spot in the EPL has gathered steam recently, Manchester City is catching up with its rival Manchester United by scoring a raft…
Bank of Singapore Hops On Another Branded Content Play With CNBC
May 5, 2016
One of the world’s biggest business and financial news network, CNBC, has announced a partnership with Bank of Singapore on ‘Running in the Family’ a new, five-part series.
Kumho Guns For Millennial Traction With Psy Collab
April 21, 2016
Korean tyre major Kumho has banked on the popularity of 39-year-old ‘Gangnam Style’ acclaimed rapper Psy in its latest branded content play to raise it brand awareness amongst…
MEC Hedges On Branded Content With Wavemaker
April 7, 2016
WPP owned media buying agency MEC has announced the launch of its branded content unit Wavemaker in ten countries, including India and Singapore.
Asian Mobile Giants Tussle For Messi
March 16, 2016
FC Barcelona’s Argentine superstar Lionel Messi has reportedly been offered between USD5.55m to USD6.66m per year to make the move from South Korea’s Samsung to China’s Huawei as…
Flipkart Banks On Native Ad Platform
March 3, 2016
Indian ecommerce major Flipkart has gone live with its Brand Story Ads platform with over 50 leading brands in the mix, almost a year after acquiring global mobile…
ASN Interview: 101India Head Honcho Demystifies India’s Branded Content Scene
February 5, 2016
With the rise of digital penetration and insatiable hunger for snackable content amongst Indian audiences, brands are foraying into the scene to engage with youthful consumers.
Huawei Ramps Up Branded Content Play With CNN International
February 3, 2016
Chinese ICT giant Huawei has cemented its commercial partnership with CNN International launching a three-month, integrated campaign spanning program sponsorship, on-air weekly segments and vignettes, spot advertising, banner…
2016 Trends In India's Sportainment Landscape Part 1
January 11, 2016
In recent years, the sport and entertainment industry in India has been on the rise as non-cricketing sports such as football, kabaddi, tennis, badminton and wrestling have fast-growing…
