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Branded Content Industry
Report: Japanese Media & Entertainment Market Forecast
July 7, 2017
A recent PwC report covering the Japanese media and entertainment market has revealed some interesting forecasts for the next five years, which includes online spending growing at half…
China’s Streaming Clampdown Likely To Augur Branded Content Sponsorship Setback
June 26, 2017
China's TV and film regulation body has clamped down live video and audio streaming services on three major websites, including Weibo.
Report: Polar Reveals APAC Branded Content Has Performed Poorly
November 10, 2016
Content marketing campaigns in Asia are among the poorest performers in the world, with only campaigns from Australia faring worse, a new study has revealed.
ASN Exclusive: Content & Sponsorship Doubles Its Share of Media Spend in Asia
September 21, 2016
At the recent All That Matters conference, ASN’s CEO Ben Flint unveiled some critical findings on the Content and Sponsorship market in Asia, especially how - alongside paid…
Take a look at ASN's Enhanced Website!
September 18, 2016
ASN has refreshed its website with a new look and reorganised its data and editorial content into an easier-to-consume layout.
India’s Branded Content Industry Boosted By Recent Partnerships
August 12, 2016
India’s biggest e-commerce player Flipkart will focus on branded content to drive growth and traffic on its platform.
Vice Network Eyes India As It Stamps Footprints Across The Globe
June 23, 2016
One of the most influential pop-culture media outlets in the world, Vice, is set to expand eastwards as it opens a new bureau and production hub in Mumbai.
Content Network, Vice, Eyes India As It Stamps Footprints Across The Globe
June 23, 2016
One of the most influential pop-culture media outlets in the world, Vice, is set to expand eastwards as it opens a new bureau and production hub in Mumbai.
Asia's Euro 2016 Partners Get B- For Activation Efforts (in Asia)
June 10, 2016
Euro 2016 is poised to consolidate its position as the world’s third most watched TV sporting event with a record-breaking viewership, especially in Asia, as China, Indonesia and…
Luxury Category Forecast to Spend Big in Digital
June 8, 2016
Spends on Luxury goods advertising in Asia shrank by 1.4% last year even though sales rose by 1.9% globally, according to a report from media agency Zenith Optimedia.
