Branded Content Industry

Indonesian Unicorn Go-Jek Expands Its Content Ambitions

September 11, 2018

Indonesian ride-hailing company Go-Jek is fast-expanding its interests in the content creation business as another example of brands wanting to own the content that engages audiences - and…

Content Marketing Is The Top Strategy In India, Say 57% Marketers

August 10, 2018

Social media marketing in India faced a 30% decline over the last year due to declining favour among marketers, according to a new report by Times Internet and…

Chang Heats Up Branded Content Race In Southeast Asia

May 21, 2018

Chang Beer is taking its Urban Pulse campaign to Vietnam through its latest partnership with Vice.

Tencent Revenue Boost Driven By Branded Content & Games

May 20, 2018

Strong revenue from games and advertising lifted revenue and profit margins at Chinese online behemoth Tencent.

Viacom18 Intensifies Original Digital Content Game As Overall Linear TV Sponsorship Softens

May 8, 2018

Viacom18 has announced it will produce a slate of short films and web programming in India, under a new studio, at the same time as ASN's spend index…

Go-Jek Lays Groundwork For Its Own Content Business With Vice

April 30, 2018

Indonesian ride-sharing company Go-Jek is all geared up to partner Vice Media on an array of content projects, including a feature film.

What Is The Significance of Kookmin Bank's Tie-Up with K-Pop’s BTS ?

March 22, 2018

Kookmin Bank (KB) is all set to win the hearts of South Korean millennials with their latest marketing campaign featuring popular K-pop boy band BTS.

What Could Be Amazon India’s Next Moves In The Sponsorship Race?

February 15, 2018

Amazon India is keen to launch its own label of beauty and personal care products, according to the Economic Times.

ASN Interview: StyleHaul’s Asia Pacific’s VP Philip Kitcher Reveals Secrets To A Great Branded Content Campaign

October 22, 2017

StyleHaul has been rocking up the world of fashionistas and beauty lovers with its diverse array of branded content offerings since 2011. ASN gets the insider view from…

Report: Key Takeaways From Kantar Group’s China Social Media Impact Report 2017

July 10, 2017

Chinese social media users are most pleased with WeChat, while younger generations have a higher satisfaction rate with Weibo; female consumers look to social media to make purchasing…