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Branded Content Industry
Caltex Continues Branded Content Love Affair With Nat Geo
July 28, 2019
Chevron, parent company of Caltex, has partnered with FOX Network’s National Geographic and Guinness World Records to launch a Southeast Asian centric campaign.
7-Eleven Makes First Mobile Gaming Move (Philippines)
May 16, 2019
7-Eleven has launched a marketing campaign in the Philippines, for the first time involving a collaboration with a mobile game, Mobile Legends.
Indian e-tailer Myntra Increases 2018 Sponsorship Spend By 43%, Backs Short Film
January 30, 2019
Indian e-fashion and lifestyle player Myntra has launched a three-minute film with Adidas under the former’s “Unforgettables” series featuring a young local female footballer.
Publicis Groupe Collaborates With CJ E&M On Branded Content & Sponsorship
January 15, 2019
Media and advertising agency Publicis Groupe has entered into a landmark, regional strategic collaboration with South Korean entertainment empire CJ E&M.
Sponsorship/Branded Content in Asia (2018) in Rude Health vs Paid Media
December 2, 2018
In the final quarter of 2018, ASN has paired its data with WARC's aggregation of paid media spend in Asia, to give a health check on Sponsorship and…
AIA Adds Aaron Kwok to Beckham in Endorsement Team
November 30, 2018
AIA Hong Kong has launched a new campaign with Hong Kong megastar Aaron Kwok, for AIA Vitality, including a series of branded content videos and Facebook live broadcast…
Netflix Pushes For Growth In India
October 30, 2018
Netflix’s Chief Content Officer Ted Sarandos says the global streaming giant is planning an aggressive push into the Indian market, an effort that will involve increased original production…
L’Oreal Reveals Content Marketing Secrets In India
October 18, 2018
L’Oreal is banking on content marketing to woo consumers across India, particularly tier 2 and 3 cities, for the festive and wedding season.
Report: BBC StoryWorks Proves The Impact of Branded Content
October 16, 2018
BBC StoryWorks has delved deeper to connect the dots on how great campaigns can trigger real emotions and impact our long-term memories in its latest research study.
Singapore Tourism Board (STB) Invests In "Passionate" Branded Content Fund
October 12, 2018
The Singapore Tourism Board is investing in ‘Fast Forward’, a US$723k fund to encourage creatives in the island to make local content for a global audience.
