Branded Content Industry

INTERVIEW: CHINESE BRANDS HAVE TO BE SAVVIER IN BRANDED CONTENT CREATION

March 24, 2014

ASN talks to Leo Liang, Director of Business Development at China’s web streaming giant, Youku Tudou, on how the pioneering platform has taken to Branded Content in China…

INTERVIEW: Adrian New, Managing Director Asia, Chelsea FC

March 18, 2014

With an estimated 820 million Asian fans, the English Premier League (EPL) is certainly one of the most followed sporting competitions in the continent.

MTV Films Propelling India’s Branded Content Scene

March 11, 2014

In a historic collaboration, MTV India and Hindustan Unilever (HUL) are launching MTV Films to connect with the nation's youth.

HUL Buzzes On Mobile Miscalls In Bihar

March 7, 2014

India’s consumer goods giant Hindustan Lever (HUL.SS) has developed the Kan Khajura Tesan, a free radio-on-demand service through mobile phones, to reach out to the large rural population…

OPINION: What can the sponsorship industry learn from the mobile world?

March 3, 2014

The clever people at Festival of Media - run by C Squared - have collaborated with the World Advertising Research Centre (better known as WARC) and the Mobile…

Burberry Rides On WeChat Tide

February 24, 2014

Burberry has collaborated with WeChat, to offer fans a social fashion experience during the famous English brand’s recent Autumn/Winter show.

India & China On The Brink Of Film Co-Production Treaty

February 12, 2014

The two most populous countries in the world are close to agreeing on a film co-production treaty, according to Indian media reports.

Sippys Gunning For Success With Brand Sholay

December 17, 2013

Fresh from spending a whopping Rs 25 crore (US$403,500) to release the 3D version of Bollywood classic Sholay, the Sippys are in the process of launching full-fledged merchandise…

OgilvyEntertainment & Entgroup Launch BEAM in China

November 25, 2013

OgilvyEntertainment China and Chinese entertainment research agency Entgroup have launched the Ogilvy Branded Entertainment Assessment Model (BEAM) in China.