Branded Content: Device

Will H&M Spend Big In India’s Sponsorship Market?

April 6, 2017

India is one of the hottest growth markets for Swedish fast fashion company Hennes & Mauritz (H&M), which plans to open stores in smaller towns nationwide.

Yahoo Singapore Unveils Storytellers To Court Brands

March 6, 2017

Yahoo Singapore has unveiled its platform Storytellers, which aims to be an all-in-one content marketing pitstop for brands and agencies banking on the company’s editorial expertise, extensive data,…

85% of Social Media Users Behave Like Brands, Says UM Report

February 28, 2017

A recent report has revealed most consumers utilise social media platforms as a means to promote themselves, rather than as a destination for fun and entertainment.

Report: Measure Branded Content on Emotions, not just CTRs

February 24, 2017

Brands should pay greater attention to the emotional response created by their content marketing campaigns, according to a recent study by BBC’s StoryWorks.

Alibaba-owned UCWeb Banks On India’s Content Creators

February 21, 2017

Alibaba subsidiary UCWeb is poised to focus on tapping the potential of user-generated content (UGC) in India.

Report: How To Impress China’s Mass Affluent Males

February 20, 2017

Whichever way you look at China, it's big. Population, TV ratings, the size of the Sponsorship market and so on. But every large mass can always be broken…

Report: IEG Forecasts Asian Sponsorship Industry To Grow Briskly

February 1, 2017

The global Sponsorship market is set to grow by 4.2% to US$62.8b in 2017, according to an IEG annual report on the industry, with Asia outpacing the global…

Mashable Eyes A Slice Of China’s Branded Content With Tencent Collab

January 18, 2017

Digital media and entertainment player Mashable has set its eyes for a China launch, partnering with Tencent for localisation efforts.

GroupM Revolutionises Ad Buying With Latest Platform

December 1, 2016

WPP’s media division GroupM has unveiled a one-stop platform combining the company’s existing global data analytic and digital media assets, in an era where brands are scouring for…