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Branded Content: Device
Report: McKinsey Reveals Asia’s Music Streaming Industry Leads The Way Forward
November 17, 2016
Asia is an exciting growth region for music streaming platforms, as they roll out innovative monetisation models with a range of partners, including advertisers to develop effective and…
Tinder Swipes Right Into Bollywood
November 16, 2016
Dating app Tinder is intensifying its branded entertainment partnerships in India, the app’s biggest market in Asia.
Report: Polar Reveals APAC Branded Content Has Performed Poorly
November 10, 2016
Content marketing campaigns in Asia are among the poorest performers in the world, with only campaigns from Australia faring worse, a new study has revealed.
Vice Eyes Indonesian Millennials For Growth
November 8, 2016
North American youth entertainment platform Vice has finally set its eyes on Indonesia, home to one of the largest millennial populations in the world.
New Live Fantasy Sport App Scores Manchester City Partnership In Asia
September 27, 2016
Singapore-based live fantasy sport app Ballr, which will launch in October, has secured a partnership coup with English Premier League leaders Manchester City.
Chinese Electronics Giant Haier Invests In Local Wine App
September 1, 2016
Chinese consumer electronics behemoth Haier has invested US$10m in 9KaCha, a popular homegrown wine app similar to Vivino, and is poised to use the platform’s exhaustive wine and…
McDonalds Japan Goes Gotta Catch’em All As It Aims To Revive Business
July 27, 2016
McDonald's Japan has become the first major brand to surf on the Pokemon Go wave with an official “sponsored location partnership” deal after the game launched was there.
Toho Bets On Pokemon Go Hype For Upcoming Movie Release
July 15, 2016
Major Japanese film producer, distributor and exhibitor Toho is banking on the global craze for the Pokemon Go augmented reality game to fuel demand for the popular animation…
ASN FORECAST: The Future of Sponsorship. Three CES trends that will shake things up
January 19, 2015
Flying drones, self-driven cars, 4k televisions and smart wearables… every year, the giant tech expo CES throws up a plethora of gizmos. Some are bonkers (Wi-fi kettles anyone?),…
My Love From The Star Set To Become A Mobile Game
August 19, 2014
Korean television drama, My Love from the Star, which became an Asian sensation, is set to inspire a mobile game for the Chinese market.
