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Branded Content: Device
Report: Key Takeaways From Kantar Group’s China Social Media Impact Report 2017
July 10, 2017
Chinese social media users are most pleased with WeChat, while younger generations have a higher satisfaction rate with Weibo; female consumers look to social media to make purchasing…
Wearable usage set to double: what’s in it for the Sponsorship world?
June 29, 2017
The Wearable technology market has been growing steadily recently, with players from the Valley rubbing shoulders with a host of smaller companies and startups. But what's in it…
Time Warner Inc Splashes US$100m On Snapchat Content
June 19, 2017
Time Warner Inc and Snap Inc will collaborate on a global partnership including the development of made-for-Snap content and advertising for the next two years.
Report: Brands Should Give Gen Z Opportunities To Be In Control
May 30, 2017
Marketers are paying more attention to Gen Z as 16-19-year-olds become a key consumer force across many categories.
Report: How Brands Are Banking On Short-Form Video In China
May 25, 2017
Move over Snapchat and Instagram. Brands in China are using a more sophisticated beast when it comes to short-form video, according to research agency Chozan.
Twitter And Bloomberg Set To Collaborate On 24/7 News Channel
May 1, 2017
Twitter is poised to partner Bloomberg to create a round-the-clock news show as the social media looks to diversify its portfolio of ad revenue.
Report: Most UK Consumers Find Branded Content Forgettable
April 26, 2017
80% of consumers forget most of the information in branded content after only three days and more than half can't recall a single detail, according to a new…
Korean Air Hot on the Heels of ANA With Latest Branded Content Collab
April 20, 2017
Korea's national carrier has partnered CNN’s social video network Great Big Story on a Korean-centric branded content series.
Indian Start-Up Reality Show Gets eTailer Buy-in
April 19, 2017
Online automotive marketplace Droom has become the title sponsor of upcoming Indian start-up reality show MTV Dropout.
Report: Marketers Poised For Greater Curation In The Future
April 11, 2017
Digital marketing is likely to evolve over the next decade into a more curated and algorithmically targeted service as consumers grapple with the information overload that comes their…
