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Branded Content: Device
Spotify Serves Up Cool Malaysian Mall Collab
February 21, 2018
Spotify has enhanced retail experience by helping create consumer recommendations based on music playlists for a Malaysian shopping mall.
Puma Mixes Up Indian Sponsorship Strategy With Edgy Collab
November 8, 2017
Puma India has collaborated with some of the nation’s burgeoning independent rappers, street artists and hip-hop dancers on its latest branded content play with creative agency DDB Mudra…
Sports Teams Leverage On Mobile Data To Improve Fan Experience
September 21, 2017
American sports teams are leading the charge to tap into the reams of data generated by fans using smartphones to enhance the stadium experience and deliver better marketing.
Vice Sports Teams Up With NBA
September 15, 2017
The NBA has sealed a content partnership with leading youth culture giant Vice which will see both sports/media brands work together to create original basketball-centric content.
First Ever Branded Drama Served via Whatsapp
September 5, 2017
It may not be Asia, but a South African insurance firm has just turned heads with an ingenious way of pushing out its message via Branded Content.
Gaming & Ads Fuel Tencent's Q2 Earnings; AI On The Horizon
August 21, 2017
Mobile gaming and advertising revenues were the pivotal drivers behind Chinese internet giant Tencent’s excellent Q217 results, posting 59% growth in revenues and 70% growth in profits.
India’s Mobile Gaming Landscape Offering Viable Comms Medium
August 10, 2017
India may be far from realising its 100% literacy goal, but when it comes to mobile gaming, it is tipped to generate US$1.1b in revenue by 2020 as…
Man City Flexes Ambition With Latest Global Fan Engagement Tool
August 8, 2017
Ahead of the 2017/18 season, Manchester City has launched an ambitious mobile-first, global fan engagement platform that will personalise a fan's interaction with the club.
Report: Online Video Forecast To Grow 3x In Asia By 2022
July 18, 2017
The online video market in Asia is set to grow nearly threefold over the next five years, reaching more than US$46b by 2022, according to a recent report…
CITIC Group Underspending Despite Fresh Investment In Badminton & Fencing
July 13, 2017
State-owned CITIC Guoan Group - the minority owners of Chinese Super League (CSL) club Beijing Guoan - is diversifying its sporting investment in the capital as it hooks…
