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Branded Content: Device
Samsung Backs Own Inaugural Branded Mobile Film Festival
February 10, 2021
Samsung is rolling out its own branded film festival in Singapore to showcase the advanced photography…
Douyin Strengthens Manchester City Partnership
September 25, 2020
Manchester City has formally confirmed a deal with Douyin that sees the Chinese video platform become…
Video Chat Apps In SEA Presenting Innovative Campaign Solutions
August 28, 2020
Southeast Asian consumers have been using new apps to stay connected during the pandemic enforced lockdown…
Short Form Videos From KOLs Engage China’s Lower-Tier City Youth
June 11, 2019
Over a quarter of short video app users in China are under 24 years old, and lower-tier cities are becoming increasingly important sources for growth, according to Hillary…
Spotify’s Recent Podcast Acquisitions Signals Its Diversification Plans
February 13, 2019
Spotify has made two recent major acquisitions in podcasting, outlining the streaming platform’s future business model.
Grab Challenges Go-jek In Indonesia With Recent Content Play
November 27, 2018
Following on the heels of rival Go-Jek, Grab has made a move into the branded content world, scoring a partnership with Indonesia’s Ministry of Tourism.
Airtel & NDTV Launch World’s First Live Channel For Smartphones
October 16, 2018
Indian TV network NDTV and mobile phone brand Airtel have joined forces to unveil a live channel for smartphones called NDTV Hop to woo the nation's millennials.
Challenger HK Telco Shows Its Colours With Programmatic Content Stunt
June 8, 2018
Hong Kong’s third largest telco SmarTone has launched an innovative out-of-home campaign that gives clues to its core brand DNA.
Cristiano Ronaldo Grows His Branded Content Portfolio
May 11, 2018
Hotels, restaurants and underpants...Football superstar Cristiano Ronaldo has milked all these commercial opportunities but his next moves in the content world always seemed inevitable.
Coca-Cola India Discloses Digital Strategy
March 12, 2018
The Coca-Cola Company, home to some of India’s biggest beverage brands including local favourites Thums Up and Maaza, is ramping up its digital content marketing to tell better…
