Bollywood

Nagris Fakhri Becomes Reebok’s Latest Brand Envoy

August 20, 2013

Sports giant Reebok has announced a deal with Bollywood star Nagris Fakhri as fitness envoy for its women’s line ‘Studio’.  The products will be focused on dance, aerobics…

John Abraham becomes Reebok's Brand Ambassador

July 23, 2013

Sportswear giant Reebok has announced a major sponsorship deal with John Abraham, one of Bollywood’s biggest action heroes.

IPL becomes YouTube's first live sports property

January 22, 2010

The Indian Premier League (IPL) and Google have signed a deal that will enable live matches to be broadcast on YouTube for the upcoming season.