Bollywood

India’s Auto Expo 2014 Courts Celebrity Endorsers

February 3, 2014

Despite automobile sales flagging in India, it has not prevented brands from recruiting celebrities from Bollywood and the cricketing world to endorse the 12th Auto Expo in Delhi.

Sippys Gunning For Success With Brand Sholay

December 17, 2013

Fresh from spending a whopping Rs 25 crore (US$403,500) to release the 3D version of Bollywood classic Sholay, the Sippys are in the process of launching full-fledged merchandise…

Microsoft Restrategises Its Mobile Apps Platform With Bollywood Partnership

December 12, 2013

Microsoft is making attempts to play catch up in the global mobile apps race by Apple and Google, at least in the Indian market, by collaborating with Bollywood…

Raveena Tandon Endorses Children’s Energy Drink

December 6, 2013

Former Bollywood star and TV chat show host, Raveena Tandon, has become the first brand ambassador of Notty, a fruit-based energy drink for children.

Hrithik Roshan Unveils His Own Menswear Label

November 26, 2013

Bollywood icon Hrthik Roshan has collaborated with Myntra.com, an Indian online shopping portal, to exclusively manufacture, launch and retail his clothing brand HRX.

Puma Gears Up With Active Bollywood Actor

November 20, 2013

Chitrangada Singh, the 37-year-old Bollywood actor who has been Puma’s brand ambassador since 2012, has launched a digital fitness campaign for the apparel brand.

Lauren Gottlieb Becomes American Swan’s Brand Ambassador

November 12, 2013

American Swan, a preppy, international youth-oriented fashion brand, which is fast expanding in India, has roped in Lauren Gottlieb as a brand ambassador to launch their latest A/W…

Krrish 3 On A Branded Content Blitz

November 1, 2013

The latest flick in Bollywood’s biggest sci-fi franchise has opened with brisk business in box offices domestically and worldwide.

Priyanka Chopra Becomes First Asian Guess Ambassador

October 30, 2013

American fashion brand Guess has scored a coup with Bollywood beauty and pop star Priyanka Chopra as its global brand ambassador.

Ranbir Kapoor & Indigo Nation Launch Besharam Fashion Line

October 3, 2013

Ahead of the much anticipated opening of Bollywood action-comedy blockbuster Besharam, a new fashion line, inspired by the preppy wardrobe of the film’s hero, Babli (Ranbir Kapoor), has…