Bollywood

Madhuri Dixit Endorses Mahakosh Soyabean Oil

August 18, 2014

Indian FMCG firm Ruchi Soya has sealed a deal with legendary Bollywood star and Jhalak Dikhhla Jaa judge Madhuri Dixit as the brand ambassador for Mahakosh Soyabean Oil.

Alia Bhatt Wheels Into Lucrative Hero Motocorp Deal

July 28, 2014

Fresh from tasting box office success with 2 States and Humpty Sharma Ki Dulhania this year, 21-year-old Bollywood starlet Alia Bhatt has secured yet another brand endorsement in…

Shraddha Kapoor Bags Neutrogena Endorsement

July 2, 2014

The 22-year-old Indian film actor, who has been receiving plaudits for her role in current box-office superhit ‘Ek Villain’, is set to be the face of leading international…

Kerala Leads The Mobile Movie Games Race In India

May 30, 2014

With one of the highest smartphone user demographics in the nation and a flourishing film industry, Kerala is set to become the hotspot for creating movie-based mobile games…

Amitabh Bachchan and Salman Khan Onto Mobile Games

May 5, 2014

Mumbai-based gaming company Nazara Technologies has signed on Bollywood stars Amitabh Bachchan and Salman Khan to develop 3D mobile games based on their characters in original storylines.

Ranveer Singh Endorses Myntra’s Roadster

April 7, 2014

Bangalore-based online fashion retailer Myntra has sealed a brand ambassador deal with Bollywood actor Ranveer Singh for Roadster, its in-house range of casual wear.

HUL Buzzes On Mobile Miscalls In Bihar

March 7, 2014

India’s consumer goods giant Hindustan Lever (HUL.SS) has developed the Kan Khajura Tesan, a free radio-on-demand service through mobile phones, to reach out to the large rural population…

Amitabh Bachchan Becomes Complan’s First Celebrity Endorser

February 20, 2014

The Indian subsidiary of US food brand Heinz has roped in the Bollywood star to endorse its milk-based health drink Complan.

India’s Auto Expo 2014 Courts Celebrity Endorsers

February 3, 2014

Despite automobile sales flagging in India, it has not prevented brands from recruiting celebrities from Bollywood and the cricketing world to endorse the 12th Auto Expo in Delhi.

Sippys Gunning For Success With Brand Sholay

December 17, 2013

Fresh from spending a whopping Rs 25 crore (US$403,500) to release the 3D version of Bollywood classic Sholay, the Sippys are in the process of launching full-fledged merchandise…