Bollywood

Netflix Negotiates Content Deal With Bollywood Stalwart Karan Johar

September 14, 2019

Netflix has announced a long-term content partnership with Dharmatic Entertainment, the recently launched digital content arm of Dharma Productions headed by Karan Johar.

Puma Banks On Rising Bollywood Starlet Sara Ali Khan

May 4, 2019

German sport and athleisure apparel giant Puma is hedging its bets on emerging Bollywood starlet Sara Ali Khan for the booming Indian market.

India Widens Endorsement Pool With Regional Influencers

December 19, 2018

India’s evolving media landscape – with broadcasters and publishers catering to demand for local language content – is being reflected in the influencer market as brands dive into…

Salman Khan Grows Branded Content Portfolio

May 24, 2018

Bollywood star Salman Khan's production company SK TV will partner Banijay Group to produce content for television and digital platforms.

Lakme Treads The Tried And Tested Path With Isabelle Kaif Endorsement

January 5, 2018

Isabelle Kaif has joined the likes of Kareena Kapoor and Shraddha Kapoor to become the newest face of Indian cosmetic giant Lakme.

Report: Indian Movies Now Pulling In US$15m p.a. Of Brand Sponsorship

December 15, 2017

Group M-owned agency ESP’s recent report "Showbiz, The Indian Superpower", takes a deeper look on how brands are maximising value through the movies.

Netflix Enters Bollywood With Ronnie Screwvala Collab

November 28, 2017

Netflix is unsurprisingly entering Bollywood with its first project titled Love Per Square Foot, slated for release early next year.

PepsiCo Looks For Better Value With KOLs In India’s Sponsorship Market

October 26, 2017

PepsiCo India recently parted ways with Indian cricket captain Virat Kohli and will look towards KOLs for brand endorsements instead of opting for 'traditional' celebrities.

Katrina Kaif Gets Her Frames On For Lenskart

October 10, 2017

Indian eyewear retailer Lenskart has previously shunned the lure of celebrity endorsements.

Challenger Handset Brand Panasonic Poised To Increase Marketing Spends In India

August 15, 2017

Panasonic will pump in about US$31.24m this year in the marketing and promotion of its smartphones as it jostles with the likes of Samsung, Xiaomi and Lenovo in…