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Beverages (non-Alcoholic)/Tea & Coffee
Gulf Oil Deepens F1 Williams Racing Deal
October 30, 2024
Gulf Oil International Ltd has deepened its ties with F1 team Williams Racing, extending its multi-year…
China’s Luckin Coffee Backs Australian Open
January 12, 2024
Luckin Coffee, often known as China’s Starbucks, has secured a partnership deal with Tennis Australia. Under the…
China’s Luckin Coffee Partners Victoria’s Secret
October 6, 2023
With an eye on reviving its foothold in the Chinese market, Victoria’s Secret has collaborated with…
Malaysian Coffee Co. Keeps ASEAN Esports Gamers Gaming!
November 13, 2020
The local Malaysian brand, Chek Hup Coffee, has negotiated a landmark sponsorship deal with the Malaysian…
Leading Korean Ginseng Brand Surprises By Backing International Emmys
December 13, 2016
In recent years, Hallyu stars such as Lee Min-Ho and Song Joong-ki have driven the popularity of Korean ginseng-based drinks across Asia…now a similar plan has taken root…
Shanghai Fashion Week Ups The Ante With Quirky Branded Partnerships
October 27, 2016
China might have won some notoriety for its fashion knockoffs, but the unusual branded partnerships in the nation’s emerging fashion scene could just be a trendsetter on the…
K-Drama Heartthrob Turns Captain For Jeju Air
May 4, 2016
Song Joong-ki, the hero in blockbuster Korean soap ‘Descendants of the Sun’, has scored yet another lucrative endorsement deal for his burgeoning coffers.
Homegrown Energy Beverage Scores Malaysia FA Cup Title Sponsorship
January 13, 2016
Leading local coffee-based energy drink brand Superbest Power has secured a three-year title sponsorship deal for the Malaysian FA Cup.
Hindustan Unilever & Yash Raj Films Vouch For Gender Equality in Latest Branded Content Play
January 7, 2016
Yash Raj Film’s youth film arm, Y-Films has joined hands with Hindustan Unilever owned tea brand Brooke Bond Red Label to give a voice to the indomitable spirit of…
ASN Interview: The Sleeping Giant of the South Asia Non-traditional Media Industry: Pakistan
September 30, 2015
Begin to talk about the Sport and Entertainment landscape in Pakistan and most of us will instinctively think Cricket and Lollywood. But the reality is much more complex…
