Beverages (non-Alcoholic)/Tea & Coffee

Homegrown Energy Beverage Scores Malaysia FA Cup Title Sponsorship

January 13, 2016

Leading local coffee-based energy drink brand Superbest Power has secured a three-year title sponsorship deal for the Malaysian FA Cup.

Hindustan Unilever & Yash Raj Films Vouch For Gender Equality in Latest Branded Content Play

January 7, 2016

Yash Raj Film’s youth film arm, Y-Films has joined hands with Hindustan Unilever owned tea brand Brooke Bond Red Label to give a voice to the indomitable spirit of…

ASN Interview: The Sleeping Giant of the South Asia Non-traditional Media Industry: Pakistan

September 30, 2015

Begin to talk about the Sport and Entertainment landscape in Pakistan and most of us will instinctively think Cricket and Lollywood. But the reality is much more complex…

ASN INTERVIEW: Nestle (Asia) still a cautious investor in non-traditional media

April 10, 2015

Swiss-based FMCG giant Nestle spent USD3.12b^ in global advertising for 2013, yet its management is still getting to grips with some variants of non-traditional communications in Asia.

Song Joong Ki Drives Instant Sales for Samsonite & Others

August 12, 2013

South Korean Song Joong Ki, 27, first became popular as the lead actor in the period TV drama Sungkyunkwan Scandal and variety show Running Man. He has now…

Herbal Tea Official Beverage of the Guangzhou Asian Games

February 23, 2009

Last week, the JDO Group became the Official Beverages Partner of Guangzhou Asian Games in 2010. JDO is the maker of China's first commercially produced, bottled and marketed…