Beverages (non-Alcoholic)/Dairy

Chinese Dairy Giant Yili Strikes Regional Deal With PL Champions Manchester City FC 

August 23, 2024

Chinese dairy giant Yili has negotiated a regional deal with reigning Premier League champions Manchester City…

Chinese Rock Band Second Hand Rose Becomes An Endorsement Magnet  

November 21, 2023

Since clinching the title for Chinese music variety show The Big Band Season 3, underground Chinese rock…

Chinese Dairy Giant Yili Secures FIBA Partnership   

May 14, 2023

Asia’s largest dairy brand Yili has sealed a partnership with FIBA, the world’s basketball authority.   The deal…

Chinese Dairy Giant Mengniu Cements FIFA World Cup Partnership

November 11, 2021

FIFA has announced a deal that sees Chinese dairy giant Mengniu become an official partner of…

India’s Olympic Hopes Get Double Boost

June 22, 2021

Following an acrimonious split with Chinese sports apparel giant Li-Ning, the Indian Olympic Association (IOA) has…

Chinese Dairy Giant Yili Dives Into Backing AFC Flagship Tournament

June 17, 2021

Chinese dairy major Yili Group have secured a deal with the Asian Football Confederation (AFC) to…

Amul Wins The Lockdown Marketing Race: Reaps Value By Sponsoring Retro Reruns

June 26, 2020

Indian dairy giant Amul doubled its marketing spend across media during the lockdown across the country…

La Liga's Espanyol Cements Commercial Presence In China

March 25, 2020

La Liga football club RCD Espanyol, which is owned by China’s Rastar Group, has sealed a…

Chinese Dairy Giant Yili Nets Basketball Deal; Overtakes Rival Mengniu

November 9, 2019

Chinese dairy giant Inner Mongolia Yili Industrial Group (Yili) has negotiated a deal to partner the…
2022 Beijing Winter Olympics China Dairy War

China’s Dairy Giants At War Over 2022 Beijing Winter Olympics Sponsorship

June 26, 2019

Two major state-owned Chinese dairy companies are at war over apparently overlapping sponsorship deals for the 2022 Winter Olympics in Beijing.