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Beverages (non-Alcoholic)/Dairy
Premium Chinese Dairy Brand Yue Fresh Strikes Jay Chou Endorsement
August 14, 2025
Premium Chinese dairy brand Yue Fresh has struck an endorsement deal with ‘The King of Mandopop’…
Chinese Dairy Behemoth Yili Renews FIBA Global Partnership
July 15, 2025
Chinese dairy behemoth Yili has renewed its global partnership with FIBA, the global basketball authority through…
Chinese Dairy Giant Yili Strikes Regional Deal With PL Champions Manchester City FC
August 23, 2024
Chinese dairy giant Yili has negotiated a regional deal with reigning Premier League champions Manchester City…
Chinese Rock Band Second Hand Rose Becomes An Endorsement Magnet
November 21, 2023
Since clinching the title for Chinese music variety show The Big Band Season 3, underground Chinese rock…
Chinese Dairy Giant Yili Secures FIBA Partnership
May 14, 2023
Asia’s largest dairy brand Yili has sealed a partnership with FIBA, the world’s basketball authority. The deal…
Chinese Dairy Giant Mengniu Cements FIFA World Cup Partnership
November 11, 2021
FIFA has announced a deal that sees Chinese dairy giant Mengniu become an official partner of…
India’s Olympic Hopes Get Double Boost
June 22, 2021
Following an acrimonious split with Chinese sports apparel giant Li-Ning, the Indian Olympic Association (IOA) has…
Chinese Dairy Giant Yili Dives Into Backing AFC Flagship Tournament
June 17, 2021
Chinese dairy major Yili Group have secured a deal with the Asian Football Confederation (AFC) to…
Amul Wins The Lockdown Marketing Race: Reaps Value By Sponsoring Retro Reruns
June 26, 2020
Indian dairy giant Amul doubled its marketing spend across media during the lockdown across the country…
La Liga's Espanyol Cements Commercial Presence In China
March 25, 2020
La Liga football club RCD Espanyol, which is owned by China’s Rastar Group, has sealed a…
