Beverages (non-Alcoholic)/Dairy

2018 FIFA World Cup Scrabbles & Gets More Chinese Backing

June 11, 2018

Two more Chinese companies have come on board the 2018 FIFA World Cup jamboree, as brands are gripped by football fever.

Mengniu Gets Big On Football Sponsorship Ahead Of World Cup

February 27, 2018

Leading Chinese dairy player Mengniu has sealed a new, lucrative endorsement deal with football star Lionel Messi, according to local media reports.

Kelantan FA Struggles To Stay In MSL

January 17, 2018

The Kelantan FA (Kafa) is struggling to reach a budget of US$2.52m required to finance its football team for the upcoming Malaysia Super League (MSL) season.

Chinese Liquor Brand Invests In U20 National Football Team

November 7, 2017

Chinese liquor company Xifeng is reportedly paying over RMB10m (US$1.5m) to sponsor China’s U20 men’s national football team in a three-year deal.

Sponsorship Investment Slows in Asian Formats Despite Ongoing Popularity

November 3, 2017

Gameshows and singing competitions rule TV formats in Asia, taking up almost 50% of the total of 285 format titles broadcast in the first half of 2017 on…

Major Brands Jostle For Title Sponsor of LoL World Championships In China

August 17, 2017

German automobile maker Mercedes-Benz is contending to be a title sponsor for this year’s League of Legends (LoL) World Championships, according to Chinese media.

Chinese FMCG Brands Reign Supreme On Home Turf

June 21, 2017

China's urban FMCG market grew 3% to about US$190bn in 2016 and Chinese brands were the main beneficiaries as they captured greater market share at the expense of…

Challenger Yoghurt Beverage Sways To Bollywood's Yummy Mummy

March 30, 2017

Yakult Danone India, a joint venture between Yakult Honsha and Groupe Danone, will bank on the popularity of Bollywood celebrity and former Big Brother UK contestant Shilpa Shetty,…

Is Another Sponsorship Kerfuffle Brewing For Chinese Swimmer Ning Zetao?

January 11, 2017

Chinese swimming hunk Ning Zetao’s recent lucrative endorsement deal worth over US$1.5m with adidas is likely to get him in hot soup with the nation’s swimming authority.

China’s Latest Curb On Localised Reality TV Spinoffs Could Wreck Lively Sponsorship Market

June 22, 2016

More government restrictions await China’s TV entertainment industry; with the new regulations limiting the number of international TV show adaptations such as commercial hit The Voice of China…