March 2, 2012
Automotive manufacturer, BMW has renewed its naming rights sponsorship of the Women's Tennis Association Malaysian Open and for this year's tournament it will supply a fleet of BMW…
August 5, 2011
BMW Asia has become a major sponsor of the Standard Chartered Marathon Singapore, which will take place early December 2011.
January 19, 2011
The Chinese Olympic Committee has signed German auto manufacturer, BMW, as its exclusive official transport partner. The deal is for six years and is the first long-term automotive…
July 9, 2010
China's Changan Ford has taken title sponsorship of Hello! Hollywood, a weekly television series bringing entertainment news to Chinese audiences.
July 9, 2009
Mazda has become the sponsor of two Japanese pro baseball games, organised by the Nippon Professional Baseball Association. The games will be played at the Sapporo Dome and…
March 27, 2009
Dongfeng Yueda Kia Motors is a sponsor of the the 2009 X-Games Asia, the finals of which will be held from in April/May in Shanghai.
December 5, 2008
The Asian Tour is set to weather the current financial storm, with the tour's executive chairman, Kyi Hla Han predicting that the financial crisis will not hit golf…
August 29, 2008
Beijing Benz-DaimlerChrysler Automotive Co (BBDC) has this week become a principal sponsor of the China Open tennis championship, to be held from the 20-28 September.
July 1, 2008
Dong An Engines (DAE) have sponsored performances by a Russian dance troupe as part of the Harbin Summer Music Festival held in the arts centre of the Harbin…
May 1, 2008
Emirates Airlines has renewed is major sponsorship of the BMW Asia Open, the deal to be the company's fifth consecutive sponsorship of the event which is be played…