Automobile

Audi renews Singapore Repertory Theatre deal

May 10, 2013

Audi has renewed its sponsorship of the Singapore Repertory Theatre for a further year and will continue to leverage the sponsorship through a series called Audi Classics.

Land Rover becomes Extreme Sailing Series sponsor

May 1, 2013

Although missing out on the recent Singapore round, automotive brand Land Rover will have plenty of time to leverage its new sponsorship of the Extreme Sailing Series in…

Malaysia's Young Tigers may sign Suzuki for S League

December 2, 2012

The Football Association of Malaysia is close to signing Suzuki Malaysia as the title sponsor of the Harimau Muda A squad when it compete in the Singapore League.

BMW becomes title sponsor of the Hong Kong Derby

November 16, 2012

BMW has increased its sponsorship of the Hong Kong Jockey Club (HKJC) and will replace Mercedes-Benz as the title sponsor of the Hong Kong Derby for the next…

Nissan renews major stadium deal for three years

September 26, 2012

Japanese car manufacturer Nissan has been reported to have extended its major sponsorship of the International Stadium in Yokohama.

Hyundai rewards archers with cash bonanza

August 29, 2012

Hyundai has rewarded two Korean Olympic gold medallists with a major cash reward for their efforts at the London Games.

Kia renews Philippine football sponsorship

July 4, 2012

Korean automotive giant Kia has renewed its sponsorship of the Philippine Men's football team and will leverage the deal during the team's upcoming international tour.

Brilliance BMW hire former Volvo China sponsorship head

May 4, 2012

The head of sponsorship for Volvo Cars China, Marketing Director, Sun Wei has left the Swedish auto manufacturer to take up a similar role with Brilliance BMW.

Volvo's Linsanity deal confirmed

March 21, 2012

Last week's speculation that Volvo was discussing an endorsement deal with New York Knicks player Jeremy Lin have been confirmed with the car brand signing a two year…

BMW sponsors Chinese Olympic teams

March 16, 2012

German automotive manufacturer, BMW has become a major sponsor of four Chinese Olympic teams and will partner fencing, sailing, freestyle skiing and snowboarding.