Automobile

Nissan renews major stadium deal for three years

September 26, 2012

Japanese car manufacturer Nissan has been reported to have extended its major sponsorship of the International Stadium in Yokohama.

Hyundai rewards archers with cash bonanza

August 29, 2012

Hyundai has rewarded two Korean Olympic gold medallists with a major cash reward for their efforts at the London Games.

Kia renews Philippine football sponsorship

July 4, 2012

Korean automotive giant Kia has renewed its sponsorship of the Philippine Men's football team and will leverage the deal during the team's upcoming international tour.

Brilliance BMW hire former Volvo China sponsorship head

May 4, 2012

The head of sponsorship for Volvo Cars China, Marketing Director, Sun Wei has left the Swedish auto manufacturer to take up a similar role with Brilliance BMW.

Volvo's Linsanity deal confirmed

March 21, 2012

Last week's speculation that Volvo was discussing an endorsement deal with New York Knicks player Jeremy Lin have been confirmed with the car brand signing a two year…

BMW sponsors Chinese Olympic teams

March 16, 2012

German automotive manufacturer, BMW has become a major sponsor of four Chinese Olympic teams and will partner fencing, sailing, freestyle skiing and snowboarding.

BMW renews WTA Malaysian Open deal

March 2, 2012

Automotive manufacturer, BMW has renewed its naming rights sponsorship of the Women's Tennis Association Malaysian Open and for this year's tournament it will supply a fleet of BMW…

BMW Asia sponsors Singapore Marathon

August 5, 2011

BMW Asia has become a major sponsor of the Standard Chartered Marathon Singapore, which will take place early December 2011.

BMW becomes Chinese Olympic Committee sponsor

January 19, 2011

The Chinese Olympic Committee has signed German auto manufacturer, BMW, as its exclusive official transport partner. The deal is for six years and is the first long-term automotive…