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INTERVIEW: Fashion platforms offer more than skin-deep perception change
March 14, 2014
Almost every country in Asia has a marquee fashion event and the sector is worth USD16.5m in Sponsorship, with India the largest market capturing 29% of all Asian…
AC Milan Secure Fujitsu Partnership
February 13, 2014
Italian Serie A giants AC Milan have sealed a three-year partnership deal with Japanese technology equipment brand Fujitsu.
BMW Unveils Special Year of the Horse cars in China
January 31, 2014
The German automaker ushers in Chinese New Year launching limited Year of the Horse editions of its M-model sedans in China, which include the 3- and 7-series and…
Hyundai Motor Clinches Major Sponsorship Deal With Tate
January 21, 2014
The Korean automobile manufacturer, one of the fastest growing brands in the world, has scored a long-term partnership deal with leading UK-based contemporary art institution Tate.
Extreme Sailing Series Debuts In Singapore Next Month
January 10, 2014
Extreme Sailing Series, the worldwide race spanning eleven months and involving nine elite teams featuring renowned sailors such as Ben Ainslie, Franck Cammas, Leigh McMillan and Roman Hagara,…
Peugeot Announces Djokovic As Global Ambassador
January 10, 2014
World number two Novak Djokovic has signed a three-year deal to become a global ambassador for French automobile manufacturer Peugeot.
ATP Chennai Open Announces Sponsorship Deals
January 3, 2014
IMG Reliance, the primary organiser of the Indian Subcontinent’s only ATP World Tour Event have announced a slew of new and renewed sponsorships.
Neymar Scores Endorsement Deal With Police
December 18, 2013
Brazilian football star Neymar is set to join the likes of David Beckham, Bruce Willis and George Clooney, after sealing a global brand endorsement deal with popular Italian…
King’s Cup Golf Tournament Scores More Sponsors
December 2, 2013
The King’s Cup, one of the key golf tournaments in Southeast Asia has received a significant sponsorship boost, after securing new deals with Sports Authority of Thailand (SAT)…
Mahindra Two-Wheelers Gamifies Centuro
October 29, 2013
Mahindra Two-Wheelers, the newest player in the Indian motorcycle market, has embarked on a massive, youth-oriented digital campaign to promote Mahindra Centuro.
