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Automobile
Audi Partners Royal Hong Kong Yacht Club
May 13, 2014
The Royal Hong Kong Yacht Club has sealed a three-year deal with Audi as the club’s official automobile partner.
Nissan Drives Into UEFA Champions League Partnership
April 9, 2014
Japanese car manufacturer Nissan (7201.T) has sealed a four-year global partnership as the official car brand of the UEFA Champions League, including rights to the UEFA Super Cup,…
Kia Motors extends World Archery partnership until 2015
April 8, 2014
World Archery has announced a two-year renewal to its partnership with Korean car manufacturer Kia Motors (000270.KS) for sponsorship of the annual Archery World Cup and other top…
INTERVIEW: CHINESE BRANDS HAVE TO BE SAVVIER IN BRANDED CONTENT CREATION
March 24, 2014
ASN talks to Leo Liang, Director of Business Development at China’s web streaming giant, Youku Tudou, on how the pioneering platform has taken to Branded Content in China…
Al-Habsi Trumps For Hyundai
March 20, 2014
Korean automotive giant Hyundai has secured a brand ambassador deal with reigning FA Cup Champion’s Wigan Athletic and Oman’s custodian Ali Al-Habsi.
Casillas And Kaka Are Hyundai’s Global Brand Ambassadors
March 17, 2014
Korean car giants Hyundai (005380.KS), which is FIFA’s official automotive partner at the 2014 World Cup in Brazil, have announced Spanish goalkeeper Iker Casillas and AC Milan star…
INTERVIEW: Fashion platforms offer more than skin-deep perception change
March 14, 2014
Almost every country in Asia has a marquee fashion event and the sector is worth USD16.5m in Sponsorship, with India the largest market capturing 29% of all Asian…
AC Milan Secure Fujitsu Partnership
February 13, 2014
Italian Serie A giants AC Milan have sealed a three-year partnership deal with Japanese technology equipment brand Fujitsu.
BMW Unveils Special Year of the Horse cars in China
January 31, 2014
The German automaker ushers in Chinese New Year launching limited Year of the Horse editions of its M-model sedans in China, which include the 3- and 7-series and…
Hyundai Motor Clinches Major Sponsorship Deal With Tate
January 21, 2014
The Korean automobile manufacturer, one of the fastest growing brands in the world, has scored a long-term partnership deal with leading UK-based contemporary art institution Tate.
