Automobile

DHL Partners Chinese Super League (CSL)

July 30, 2014

Global logistics giant DHL (DPWGn.DE) has become a partner of China’s top-tier club football competition, the Chinese Super League (CSL).

Alia Bhatt Wheels Into Lucrative Hero Motocorp Deal

July 28, 2014

Fresh from tasting box office success with 2 States and Humpty Sharma Ki Dulhania this year, 21-year-old Bollywood starlet Alia Bhatt has secured yet another brand endorsement in…

Chevrolet Launch Man Utd Edition Cars in India

July 7, 2014

American automobile brand Chevrolet (GM.N), a major sponsor of the Red Devils, is banking on football fever in India, to drive up sales of its newly launched Manchester…

INTERVIEW: Dan Sloan, Editor-in-Chief, Nissan Global Media Centre speaks to ASN on Nissan's Content effort

July 3, 2014

More and more brands are moving to control their own Branded Content. Red Bull's Media House, Philips' Content Hub in Singapore... and now Nissan has its own Newsroom.

INTERVIEW: ARCHIE HAMILTON TALKS TO ASN ABOUT CHINA’S BRANDED ENTERTAINMENT SCENE

May 30, 2014

Archie Hamilton, the head honcho of Split Works and Splatter, is the opinionated, lovable, double-denim (when we met him) scruff who wears many hats in China’s live music scene.…

SAIC Motor Ties Up With YOG 2014

May 20, 2014

China’s largest state-owned automobile maker SAIC Motor is set to support Nanjing’s 2014 Youth Olympic Games as its official motor vehicle partner.

Ford Partners Chinese Super League

May 15, 2014

The American automobile giant has signed a three-year deal to become the inaugural official car of the Chinese Super League (CSL) as part of a major spearhead into…

Audi Partners Royal Hong Kong Yacht Club

May 13, 2014

The Royal Hong Kong Yacht Club has sealed a three-year deal with Audi as the club’s official automobile partner.

Nissan Drives Into UEFA Champions League Partnership

April 9, 2014

Japanese car manufacturer Nissan (7201.T) has sealed a four-year global partnership as the official car brand of the UEFA Champions League, including rights to the UEFA Super Cup,…

Kia Motors extends World Archery partnership until 2015

April 8, 2014

World Archery has announced a two-year renewal to its partnership with Korean car manufacturer Kia Motors (000270.KS) for sponsorship of the annual Archery World Cup and other top…