Automobile

INTERVIEW: ARCHIE HAMILTON TALKS TO ASN ABOUT CHINA’S BRANDED ENTERTAINMENT SCENE

May 30, 2014

Archie Hamilton, the head honcho of Split Works and Splatter, is the opinionated, lovable, double-denim (when we met him) scruff who wears many hats in China’s live music scene.…

SAIC Motor Ties Up With YOG 2014

May 20, 2014

China’s largest state-owned automobile maker SAIC Motor is set to support Nanjing’s 2014 Youth Olympic Games as its official motor vehicle partner.

Ford Partners Chinese Super League

May 15, 2014

The American automobile giant has signed a three-year deal to become the inaugural official car of the Chinese Super League (CSL) as part of a major spearhead into…

Audi Partners Royal Hong Kong Yacht Club

May 13, 2014

The Royal Hong Kong Yacht Club has sealed a three-year deal with Audi as the club’s official automobile partner.

Nissan Drives Into UEFA Champions League Partnership

April 9, 2014

Japanese car manufacturer Nissan (7201.T) has sealed a four-year global partnership as the official car brand of the UEFA Champions League, including rights to the UEFA Super Cup,…

Kia Motors extends World Archery partnership until 2015

April 8, 2014

World Archery has announced a two-year renewal to its partnership with Korean car manufacturer Kia Motors (000270.KS) for sponsorship of the annual Archery World Cup and other top…

INTERVIEW: CHINESE BRANDS HAVE TO BE SAVVIER IN BRANDED CONTENT CREATION

March 24, 2014

ASN talks to Leo Liang, Director of Business Development at China’s web streaming giant, Youku Tudou, on how the pioneering platform has taken to Branded Content in China…

Al-Habsi Trumps For Hyundai

March 20, 2014

Korean automotive giant Hyundai has secured a brand ambassador deal with reigning FA Cup Champion’s Wigan Athletic and Oman’s custodian Ali Al-Habsi.

Casillas And Kaka Are Hyundai’s Global Brand Ambassadors

March 17, 2014

Korean car giants Hyundai (005380.KS), which is FIFA’s official automotive partner at the 2014 World Cup in Brazil, have announced Spanish goalkeeper Iker Casillas and AC Milan star…

INTERVIEW: Fashion platforms offer more than skin-deep perception change

March 14, 2014

Almost every country in Asia has a marquee fashion event and the sector is worth USD16.5m in Sponsorship, with India the largest market capturing 29% of all Asian…