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Athletics
Coca Cola Ads Set to Feature Liu Xiang's Father
January 11, 2009
Coca-Cola, the sponsor of Olympic gold medalist Liu Xiang has created a TV commercial featuring the athlete and his father. After rejecting numerous offers to appear in promotions,…
Standard Chartered Raises Money for Taiwan's Blind Students
November 20, 2008
Last month, Standard Chartered Bank (Taiwan) Ltd hosted the "Relay of Hope: Standard Chartered Greatest Race On Earth" in Taipei to purchase braille books and computers for blind…
"Best Games Ever": Guangzhou Asian Games Aims High Despite Financial Crisis
October 21, 2008
Organisers of the 2010 Asian Games in Guangzhou this week acknowledged that the global financial crisis would have an impact on their preparations, but maintained they plan to…
Athletic Foundation Says Milo "Wrecked" School Sports League
September 12, 2008
A student sports program sponsored by Nestle brand, Milo, has landed in hot water in the Philippines after school officials began blaming the sponsor for ruining other events.
Nike+ Human Race Raises $1 million In Taipei
September 4, 2008
Last weekend’s Nike+ 10K Human Race was held in cities around Asia and the world, including Singapore, Seoul, Shanghai and on Mt Fuji. The race in Taipei saw…
State May Block Athletes Sponsorship Duties
September 2, 2008
As China's Olympic champions this week pay a visit to Hong Kong, their sponsoring companies have been left wondering whether athletes will be free to help promote their…
Pertamina Sponsors Indonesia's National Games
June 27, 2008
Indonesia's largest national sporting event, the PON XVII Kaltim will this year be sponsored by petrochemical company Pertamina.
Ping An provides $13m of Insurance to star Liu Xiang
November 28, 2007
The Ping An Insurance Company of China, has provided Chinese Olympic hurdler, Liu Xiang, with $13.3 million worth of insurance.
