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Hero MotoCorp’s E-Scooter VIDA V1 Backs TCS World Premier’s 10k Bengaluru Run
April 24, 2024
Hero MotoCorp’s e-scooter line VIDA V1 is all poised to collaborate with Indian distance running pioneers Procam…
Bharat Petroleum Corporation Limited (BPCL) Clinches Neeraj Chopra’s Endorsement
March 19, 2024
State-owned Bharat Petroleum Corporation Limited (BPCL), one of the biggest oil and gas companies in India,…
Japanese Food Manufacturer Morinaga Secures World Athletics Deal
March 4, 2024
Japanese food manufacturing company Morinaga has negotiated a two-year sponsorship deal with World Athletics, the international…
Japan’s NTN Corporation Partners World Athletics
August 23, 2023
Japan’s NTN Corporation (NTN) has tied up an official partnership deal with World Athletics. The collaboration…
Nike Cements Top Spot In Global Track and Field Sponsorship Race; Continues Backing Team China
January 17, 2020
American sportswear giant Nike and the Chinese Athletics Association (CAA) have agreed a long-term partnership extension…
Delhi Half Marathon Maintains Half Million Levels
October 12, 2018
Cloud platform GoDaddy, granola bar maker Nature Valley, Oakley and Tata Motors are the latest to join a full sponsorship roster at the Airtel Delhi Half Marathon.
Asics Expands Into India With Pace Endorsements
August 24, 2018
Indian fast bowling duo Jasprit Bumrah and Bhuvneshwar Kumar have become the sport’s first endorsees of Asics shoes in South Asia.
ASN-Sportel Asia Panel: Brands Want More Than Audience Ratings
April 17, 2018
At last month’s Sportel conference in Singapore, ASN’s CEO Ben Heyhoe Flint moderated a panel discussion with three senior brand owners based in Asia to understand how they…
Luis Suarez Scores Another Asian Brand Endorsement Deal
March 28, 2018
Uruguay and FC Barcelona’s striker Luis Suarez has scored yet another endorsement deal in Asia, this time with challenger Chinese mobile phone brand GOME.
PepsiCo Looks For Better Value With KOLs In India’s Sponsorship Market
October 26, 2017
PepsiCo India recently parted ways with Indian cricket captain Virat Kohli and will look towards KOLs for brand endorsements instead of opting for 'traditional' celebrities.
