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Athletics
Li Ning Brings Isinbayeva to Train with Shanghai Pole Vaulters
September 23, 2009
China’s Li Ning has sponsored clinics in Shanghai held by Russian pole vault champion Yelena Isinbayeva and her coach.
Apparel company 361 Degrees to Spend IPO Proceeds on Sponsorship and Branding
June 15, 2009
China's third largest sportswear manufacturer, 361 Degrees will use the proceeds of its initial public offering to fund a series of branding and sponsorship campaigns and to increase…
Financial Crisis Hits Asian Games
March 12, 2009
Chinese State media has reported that a number of sponsors have pulled out of the Guangzhou Asian Games 2010. Fears are growing in Guangzhou that the global economic…
HK Officials: Financial Crisis Won't Affect East Asian Games
January 21, 2009
Officials in Hong Kong have declared that this year's East Asian Games will go ahead unaffected by the global economic downturn. Tsang Tak-sing, Hong Kong's Secretary for Home…
Coca Cola Ads Set to Feature Liu Xiang's Father
January 11, 2009
Coca-Cola, the sponsor of Olympic gold medalist Liu Xiang has created a TV commercial featuring the athlete and his father. After rejecting numerous offers to appear in promotions,…
Standard Chartered Raises Money for Taiwan's Blind Students
November 20, 2008
Last month, Standard Chartered Bank (Taiwan) Ltd hosted the "Relay of Hope: Standard Chartered Greatest Race On Earth" in Taipei to purchase braille books and computers for blind…
"Best Games Ever": Guangzhou Asian Games Aims High Despite Financial Crisis
October 21, 2008
Organisers of the 2010 Asian Games in Guangzhou this week acknowledged that the global financial crisis would have an impact on their preparations, but maintained they plan to…
Athletic Foundation Says Milo "Wrecked" School Sports League
September 12, 2008
A student sports program sponsored by Nestle brand, Milo, has landed in hot water in the Philippines after school officials began blaming the sponsor for ruining other events.
Nike+ Human Race Raises $1 million In Taipei
September 4, 2008
Last weekend’s Nike+ 10K Human Race was held in cities around Asia and the world, including Singapore, Seoul, Shanghai and on Mt Fuji. The race in Taipei saw…
State May Block Athletes Sponsorship Duties
September 2, 2008
As China's Olympic champions this week pay a visit to Hong Kong, their sponsoring companies have been left wondering whether athletes will be free to help promote their…
