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ASN INTERVIEW: Nestle (Asia) still a cautious investor in non-traditional media
April 10, 2015
Swiss-based FMCG giant Nestle spent USD3.12b^ in global advertising for 2013, yet its management is still getting to grips with some variants of non-traditional communications in Asia.
Singapore Youth Swimming Attracts Domestic Sponsorship
March 16, 2015
Domestic financial institution, Singapura Finance, has inked a six-figure deal to become the new title sponsor of the annual Singapore National Age Group Swimming Championships for the next…
StanChart Renews Marathon Singapore Deal
April 22, 2014
Standard Chartered Bank has sealed a three-year renewal of its long-term partnership with Singapore’s flagship marathon, the Standard Chartered Marathon Singapore (SCMS).
Seiko Renews IAAF Partnership
March 13, 2014
Japanese watch brand Seiko (8050.T) has extended its sponsorship deal with the International Association of Athletics Federations (IAAF) until 2019.
INSIGHT: Eurodata's latest consumption report shows shifts in sports programming (extract)
February 3, 2014
Eurodata's "Yearly Sports Key Facts 2013" has reported that the the volume of sports broadcasting hours on worldwide generalist channels fell in most countries (Sep '12 to Aug…
X-Bionic Becomes Title Sponsor of The Venus Run
November 29, 2013
Swiss premium sportswear brand X-Bionic is set to sponsor the Venus Run, one of the newest female-only running events in the Singapore Amateur Athletic Association’s (SAA) calendar.
Puma Gears Up With Active Bollywood Actor
November 20, 2013
Chitrangada Singh, the 37-year-old Bollywood actor who has been Puma’s brand ambassador since 2012, has launched a digital fitness campaign for the apparel brand.
Ethihad Airways Creates US Beachhead via Sport Sponsorship
July 15, 2013
UAE’s national carrier Etihad Airways is creating a beachhead in the US by becoming the official airline sponsor of Washington DC’s Nation’s Triathlon in September.
Tata Supports Amsterdam Marathon’s Offshoot
July 8, 2013
Tata Consultancy Services(TCS) has expanded its sponsorship of the TCS Amsterdam Marathon this October.
Herbalife Continues Supporting Biznet Bali International Triathlon
June 10, 2013
US based global nutrition company Herbalife becomes a gold sponsor of the 7th Biznet Bali International Triathlon, which will be held on June 23 this year.
