Athletics

StanChart Renews Marathon Singapore Deal

April 22, 2014

Standard Chartered Bank has sealed a three-year renewal of its long-term partnership with Singapore’s flagship marathon, the Standard Chartered Marathon Singapore (SCMS).

Seiko Renews IAAF Partnership

March 13, 2014

Japanese watch brand Seiko (8050.T) has extended its sponsorship deal with the International Association of Athletics Federations (IAAF) until 2019.

INSIGHT: Eurodata's latest consumption report shows shifts in sports programming (extract)

February 3, 2014

Eurodata's "Yearly Sports Key Facts 2013" has reported that the the volume of sports broadcasting hours on worldwide generalist channels fell in most countries (Sep '12 to Aug…

X-Bionic Becomes Title Sponsor of The Venus Run

November 29, 2013

Swiss premium sportswear brand X-Bionic is set to sponsor the Venus Run, one of the newest female-only running events in the Singapore Amateur Athletic Association’s (SAA) calendar.

Puma Gears Up With Active Bollywood Actor

November 20, 2013

Chitrangada Singh, the 37-year-old Bollywood actor who has been Puma’s brand ambassador since 2012, has launched a digital fitness campaign for the apparel brand.

Ethihad Airways Creates US Beachhead via Sport Sponsorship

July 15, 2013

UAE’s national carrier Etihad Airways is creating a beachhead in the US by becoming the official airline sponsor of Washington DC’s Nation’s Triathlon in September.

Tata Supports Amsterdam Marathon’s Offshoot

July 8, 2013

Tata Consultancy Services(TCS) has expanded its sponsorship of the TCS Amsterdam Marathon this October.

Herbalife Continues Supporting Biznet Bali International Triathlon

June 10, 2013

US based global nutrition company Herbalife becomes a gold sponsor of the 7th Biznet Bali International Triathlon, which will be held on June 23 this year.

ASICS sponsors Penang Bridge Marathon

August 20, 2012

Footwear and apparel company, ASICS, will be the new apparel sponsor of the Allianz Penang Bridge International Marathon.

2011 Asian sponsorship spend down due to lack of Mega Events

April 26, 2012

The upcoming Asia Sponsorship News Annual Report 2011 says that sponsorship spending was down 12% due to the absence of major events such as China's World Expo and…