March 16, 2015
Domestic financial institution, Singapura Finance, has inked a six-figure deal to become the new title sponsor of the annual Singapore National Age Group Swimming Championships for the next…
April 22, 2014
Standard Chartered Bank has sealed a three-year renewal of its long-term partnership with Singapore’s flagship marathon, the Standard Chartered Marathon Singapore (SCMS).
March 13, 2014
Japanese watch brand Seiko (8050.T) has extended its sponsorship deal with the International Association of Athletics Federations (IAAF) until 2019.
February 3, 2014
Eurodata's "Yearly Sports Key Facts 2013" has reported that the the volume of sports broadcasting hours on worldwide generalist channels fell in most countries (Sep '12 to Aug…
November 29, 2013
Swiss premium sportswear brand X-Bionic is set to sponsor the Venus Run, one of the newest female-only running events in the Singapore Amateur Athletic Association’s (SAA) calendar.
November 20, 2013
Chitrangada Singh, the 37-year-old Bollywood actor who has been Puma’s brand ambassador since 2012, has launched a digital fitness campaign for the apparel brand.
July 15, 2013
UAE’s national carrier Etihad Airways is creating a beachhead in the US by becoming the official airline sponsor of Washington DC’s Nation’s Triathlon in September.
July 8, 2013
Tata Consultancy Services(TCS) has expanded its sponsorship of the TCS Amsterdam Marathon this October.
June 10, 2013
US based global nutrition company Herbalife becomes a gold sponsor of the 7th Biznet Bali International Triathlon, which will be held on June 23 this year.
August 20, 2012
Footwear and apparel company, ASICS, will be the new apparel sponsor of the Allianz Penang Bridge International Marathon.