Athletics

Luis Suarez Scores Another Asian Brand Endorsement Deal

March 28, 2018

Uruguay and FC Barcelona’s striker Luis Suarez has scored yet another endorsement deal in Asia, this time with challenger Chinese mobile phone brand GOME.

PepsiCo Looks For Better Value With KOLs In India’s Sponsorship Market

October 26, 2017

PepsiCo India recently parted ways with Indian cricket captain Virat Kohli and will look towards KOLs for brand endorsements instead of opting for 'traditional' celebrities.

Insight: Nike Consolidates Sponsorship Spend in Face of Flat Revenues

October 3, 2017

In this feature we dwell on the apparel giant Nike, a company with a $1b global budget, but a company which is consolidating its Sponsorship spend in Asia…

Seiko Eyes Thailand As Key Market; Sponsorship Spend To Increase

July 17, 2017

Japanese watch brand Seiko is gunning to increase its consumer base in the Southeast Asian market, particularly in Thailand, according to The Japan Times.

Sachin Tendulkar Laces Up His Running Shoes For Marathon Endorsement

June 8, 2017

Cricket legend Sachin Tendulkar has been unveiled as the face of the IDBI Federal Life Insurance Spice Coast Marathon 2017 in Kochi on November 12.

Hisense Nets Another Sporting Partnership

December 7, 2016

Following high-profile sponsorship deals with the Australian Open, Euro 2016 and China’s gymnastics team at the Rio Olympics, Hisense has acquired a coveted deal in the badminton world.

Challenger Brand Maybank Boosts Philippines Endurance Sports Scene

November 28, 2016

Southeast Asian financial institution Maybank has plunged into Philippine’s endurance sports sponsorship landscape with a new move into the Philippines.

Popular Energy Beverage Partners Malaysia’s SEA Games Efforts

September 6, 2016

The Malaysian SEA Games Organising Committee (MASOC) has sealed a partnership deal with Nestle owned chocolate-malt beverage Milo for next year’s regional sporting extravaganza in Kuala Lumpur.

Pocari Sweat Backs Rio Bound Singaporean Marathoner

January 20, 2016

It has been 20 years since a Singapore female marathoner has represented the nation in the Olympics but 30-year-old Neo Jie Shi is a step closer after making…

Scandals in World Sport Contribute to "Non-sport" Sponsorship Overtaking Sport in Asia. World Governing Body Needed

January 19, 2016

Another bodyblow for Sport. Now it's Tennis, but it could have been any sport to add to the growing list that have fallen foul of independent scrutiny and…