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Asics Expands Into India With Pace Endorsements
August 24, 2018
Indian fast bowling duo Jasprit Bumrah and Bhuvneshwar Kumar have become the sport’s first endorsees of Asics shoes in South Asia.
ASN-Sportel Asia Panel: Brands Want More Than Audience Ratings
April 17, 2018
At last month’s Sportel conference in Singapore, ASN’s CEO Ben Heyhoe Flint moderated a panel discussion with three senior brand owners based in Asia to understand how they…
Luis Suarez Scores Another Asian Brand Endorsement Deal
March 28, 2018
Uruguay and FC Barcelona’s striker Luis Suarez has scored yet another endorsement deal in Asia, this time with challenger Chinese mobile phone brand GOME.
PepsiCo Looks For Better Value With KOLs In India’s Sponsorship Market
October 26, 2017
PepsiCo India recently parted ways with Indian cricket captain Virat Kohli and will look towards KOLs for brand endorsements instead of opting for 'traditional' celebrities.
Insight: Nike Consolidates Sponsorship Spend in Face of Flat Revenues
October 3, 2017
In this feature we dwell on the apparel giant Nike, a company with a $1b global budget, but a company which is consolidating its Sponsorship spend in Asia…
Seiko Eyes Thailand As Key Market; Sponsorship Spend To Increase
July 17, 2017
Japanese watch brand Seiko is gunning to increase its consumer base in the Southeast Asian market, particularly in Thailand, according to The Japan Times.
Sachin Tendulkar Laces Up His Running Shoes For Marathon Endorsement
June 8, 2017
Cricket legend Sachin Tendulkar has been unveiled as the face of the IDBI Federal Life Insurance Spice Coast Marathon 2017 in Kochi on November 12.
Hisense Nets Another Sporting Partnership
December 7, 2016
Following high-profile sponsorship deals with the Australian Open, Euro 2016 and China’s gymnastics team at the Rio Olympics, Hisense has acquired a coveted deal in the badminton world.
Challenger Brand Maybank Boosts Philippines Endurance Sports Scene
November 28, 2016
Southeast Asian financial institution Maybank has plunged into Philippine’s endurance sports sponsorship landscape with a new move into the Philippines.
Popular Energy Beverage Partners Malaysia’s SEA Games Efforts
September 6, 2016
The Malaysian SEA Games Organising Committee (MASOC) has sealed a partnership deal with Nestle owned chocolate-malt beverage Milo for next year’s regional sporting extravaganza in Kuala Lumpur.
