February 19, 2009
The Tennis Team of Guangxi Autonomous Region in China has this week signed a partnership agreement with Hong Kong sporting goods manufacturer England Flex Pro. The company will…
February 18, 2009
According to Chinese reports, Nike is willing to invest 15 million U.S. dollars in the Chinese Super League in 2009. The sponsorship for 2009 would include provision of…
November 7, 2008
The Vietnam Football Federation is set to end its contract with Chinese sportswear company Li Ning, and has signed a new sponsorship deal with Nike.
September 25, 2008
Sporting brand, Nike has this week announced its withdrawal from the elite swimwear market, planning instead to focus on its strengths. Many commentators are suggesting the move is…
September 4, 2008
Last weekend’s Nike+ 10K Human Race was held in cities around Asia and the world, including Singapore, Seoul, Shanghai and on Mt Fuji. The race in Taipei saw…
July 30, 2008
Many national swimming teams are touting Speedo's new LZR Racer body suit as a revolution in swimming, with some claiming the suit cuts as much as 2 per…
July 30, 2008
While Adidas' decision to invest in Olympic sponsorship has afforded a raft of advertising rights and privileges, Nike is taking creative measures to ensure it remains competitive.
July 30, 2008
MacDonald's, Coca-Cola and Adidas, this week formally announced the beginning of a joint marketing campaign to be launched in Beijing and throughout China. The three Olympic sponsors will…
July 18, 2008
As a sponsor of 22 Chinese sporting associations, Nike has taken on the biggest design challenge in company history.
April 20, 2008
Rumours have arisen this week regarding possible plans by members of the Chinese swimming team to wear Chinese swimming costumes, in spite of an exclusive contract with Nike.Nike…