Apparel/Sport

Japanese Companies Compete with Speedo's LZR Racer

May 4, 2009

The Japan Swimming Federation (JASF) has announced that a majority of the record-breaking swims at the recent Japan National Swimming Championships were made not by competitors wearing Speedo's…

Qiaodan Sponsors China's Winter Universiade

February 25, 2009

Sports brand, Qiaodan is the official sponsor of the 24th Winter Universiade, Harbin 2009 China. Qiaodan is also the only sporting brand to sponsor this year's Universiade. The…

England Flex Pro Sponsors China's Guangxi Tennis Team

February 19, 2009

The Tennis Team of Guangxi Autonomous Region in China has this week signed a partnership agreement with Hong Kong sporting goods manufacturer England Flex Pro. The company will…

Nike Offers Annual US$15 million to Chinese Super League

February 18, 2009

According to Chinese reports, Nike is willing to invest 15 million U.S. dollars in the Chinese Super League in 2009. The sponsorship for 2009 would include provision of…

Vietnam Football Federation Ends Li Ning Sponsorship and Signs on with Nike

November 7, 2008

The Vietnam Football Federation is set to end its contract with Chinese sportswear company Li Ning, and has signed a new sponsorship deal with Nike.

Nike Surrenders to Speedo's Withdraws from Elite Swimming

September 25, 2008

Sporting brand, Nike has this week announced its withdrawal from the elite swimwear market, planning instead to focus on its strengths. Many commentators are suggesting the move is…

Nike+ Human Race Raises $1 million In Taipei

September 4, 2008

Last weekendâ€™s Nike+ 10K Human Race was held in cities around Asia and the world, including Singapore, Seoul, Shanghai and on Mt Fuji. The race in Taipei saw…

Chinese Swimmers Fail to Embrace Speedo

July 30, 2008

Many national swimming teams are touting Speedo's new LZR Racer body suit as a revolution in swimming, with some claiming the suit cuts as much as 2 per…

Nike Secures Advertising Despite Restrictions

July 30, 2008

While Adidas' decision to invest in Olympic sponsorship has afforded a raft of advertising rights and privileges, Nike is taking creative measures to ensure it remains competitive.

McDonald's Coca-Cola Adidas Combine for Marketing Push

July 30, 2008

MacDonald's, Coca-Cola and Adidas, this week formally announced the beginning of a joint marketing campaign to be launched in Beijing and throughout China. The three Olympic sponsors will…