Apparel/Sport

England Flex Pro Sponsors China's Guangxi Tennis Team

February 19, 2009

The Tennis Team of Guangxi Autonomous Region in China has this week signed a partnership agreement with Hong Kong sporting goods manufacturer England Flex Pro. The company will…

Nike Offers Annual US$15 million to Chinese Super League

February 18, 2009

According to Chinese reports, Nike is willing to invest 15 million U.S. dollars in the Chinese Super League in 2009. The sponsorship for 2009 would include provision of…

Vietnam Football Federation Ends Li Ning Sponsorship and Signs on with Nike

November 7, 2008

The Vietnam Football Federation is set to end its contract with Chinese sportswear company Li Ning, and has signed a new sponsorship deal with Nike.

Nike Surrenders to Speedo's Withdraws from Elite Swimming

September 25, 2008

Sporting brand, Nike has this week announced its withdrawal from the elite swimwear market, planning instead to focus on its strengths. Many commentators are suggesting the move is…

Nike+ Human Race Raises $1 million In Taipei

September 4, 2008

Last weekendâ€™s Nike+ 10K Human Race was held in cities around Asia and the world, including Singapore, Seoul, Shanghai and on Mt Fuji. The race in Taipei saw…

Nike Secures Advertising Despite Restrictions

July 30, 2008

While Adidas' decision to invest in Olympic sponsorship has afforded a raft of advertising rights and privileges, Nike is taking creative measures to ensure it remains competitive.

McDonald's Coca-Cola Adidas Combine for Marketing Push

July 30, 2008

MacDonald's, Coca-Cola and Adidas, this week formally announced the beginning of a joint marketing campaign to be launched in Beijing and throughout China. The three Olympic sponsors will…

Chinese Swimmers Fail to Embrace Speedo

July 30, 2008

Many national swimming teams are touting Speedo's new LZR Racer body suit as a revolution in swimming, with some claiming the suit cuts as much as 2 per…

Nike's Sponsorship Brings R&D Challenges

July 18, 2008

As a sponsor of 22 Chinese sporting associations, Nike has taken on the biggest design challenge in company history.

Nike Responds to Rumours of Contract Breach

April 20, 2008

Rumours have arisen this week regarding possible plans by members of the Chinese swimming team to wear Chinese swimming costumes, in spite of an exclusive contract with Nike.Nike…